ΕΙΣΑΓΩΓΗ ΣΤΗΝ ΑΝΑΛΥΣΗ ΤΗΣ ΟΙΚΟΝΟΜΙΚΗΣ ΚΑΤΑΣΤΑΣΗΣ ΤΩΝ...

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ΠΑΝΕΠΙΣΤΗΜΙΟ ΠΕΙΡΑΙΩΣ ΤΜΗΜΑ ΣΤΑΤΙΣΤΙΚΗΣ ΚΑΙ ΑΣΦΑΛΙΣΤΙΚΗΣ ΕΠΙΣΤΗΜΗΣ ΕΙΣΑΓΩΓΗ ΣΤΗΝ ΑΝΑΛΥΣΗ ΤΗΣ ΟΙΚΟΝΟΜΙΚΗΣ ΚΑΤΑΣΤΑΣΗΣ ΤΩΝ ΕΠΙΧΕΙΡΗΣΕΩΝ ΜΙΧΑΛΗΣ ΓΚΛΕΖΑΚΟΣ ΟΚΤΩΒΡΙΟΣ 2004

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ΕΙΣΑΓΩΓΗ ΣΤΗΝ ΑΝΑΛΥΣΗ ΤΗΣ ΟΙΚΟΝΟΜΙΚΗΣ ΚΑΤΑΣΤΑΣΗΣ ΤΩΝ ΕΠΙΧΕΙΡΗΣΕΩΝ.pdf

Transcript of ΕΙΣΑΓΩΓΗ ΣΤΗΝ ΑΝΑΛΥΣΗ ΤΗΣ ΟΙΚΟΝΟΜΙΚΗΣ ΚΑΤΑΣΤΑΣΗΣ ΤΩΝ...

  • 2004

  • 2

    XOMENA

    4

    1:

    5

    5 1. :

    5

    2. 8 3. 9 4. 16 4.1 16 4.2 17 2

    23

    23 1.

    23

    2. 24 3. 33 3

    39

    39 1.

    39

    2. 41 3. 54 4. 57 4.1 58 4

    64

    64 1.

    64

    2. 67 3. 68 4. 72 5. 72 6. 73 6.1 74 6.2 80 6.3 86 6.4 91 6.5 93 99

  • 3

    5

    99

    1.

    99

    2. 99 3. 102 4. 105 4.1 105 4.2 108 6

    112

    112 1.

    112

    2. 115 3. 116 4. 118 5. 120 6. 122 7. () 125 8. 130

  • 4

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  • 5

    1

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  • 6

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  • 7

    , .. ,

    .

    .. . ,

    ( ),

    .

    , .. (.. ) (..

    , , )

    (.. ) .

    , .

    .

    (.. 11/9/2001 ).

    ,

    .

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    .

  • 8

    2.

    ,

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  • 9

    ()

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    . . ..

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    . .. Coca Cola,

    ,

    .

    - , , , .

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    .

    3.

    ,

    .

  • 10

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    )

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  • 11

    . , ,

    .. , ,

    . ,

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    (.. ),

    .

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    .

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    , ,

    .

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    . ,

  • 12

    ,

    .

    ,

    ,

    . (b)

    (Capital Asset Pricing Model or CAPM),

    i [ E(Ri) ],

    [ E(Rm)]

    ( Rf) :

    E(Ri) =Rf + b [E(Rm) Rf ] (1)

    (1), E(Rm) Rf (risk premium)

    (=

    Rf (.. ),

    ).

    ,

    . b

    , b

    .

    ,

    , :

    (..

    )

    () .

    .

    ,

  • 13

    .

    .

    ,

    Y = a + bX, (=market model), Y =

    = .

    , b .

    ,

    , ,

    .

    , b

    Y

    .

    b ,

    0 3.

    .

    ,

    . ,

    b,

    . , , b

    .

    ,

    .

    ,

    , bs

    .

  • 14

    ,

    . , ,

    .

    [Hamada (1972), Christie(1982) ],

    b .

    , , /

    b [Lev (1974)]. ,

    ( )

    .

    ,

    .

    b

    [ Beaver Manegold (1975),

    Hill Stone (1980) ..]. ,

    b [Foster (1978)]. To

    .

    (SVR):

    ,

    , :

    SVR = pi [BAR E(r)] 2

    SVR = E [BAR- E(r)] 2

    : BAR =

  • 15

    E (r) =

    (CVR):

    .

    CVR = )(rE

    : =

    E(r) = () .

    . , CVR

    .

    (MAD)

    MAD = pi )(RII

    Er

    : ri =

    E(ri) = .

    () :

    . (

    ).

    (SID):H SID

    50% ,

    .

    SID = 2

    13 QQ

  • 16

    : Q1,3 = .

    Baumol(L):

    L = E(r)- k

    :k =

    . .. k = 1,96 95%

    .

    4.

    ,

    () ,

    .

    ,

    , ( )

    .

    .

    4.1

    . , ()

    () .

    , . ,

    ,

    .

  • 17

    ,

    , ,

    (..) , ,

    [Walter (1975)].

    , ,

    .

    ,

    ,

    .

    . ,

    .

    ,

    ,

    , ,

    ( )

    [. (1988)].

    4.2

    () . , o Beaver

    (1966), ,

    Altman

    . ,

    [Blume

    (1974), Edmister (1972), Wilcox (1973),Moyer (1977), Taffler (1977), Scott (1981),

    Rose etal(1982), Altman and Spivack (1983), Hamer (1983),Zmijewski (1984)].

    , ,

    . ,

  • 18

    ,

    [Jones (1987)].

    [Van Horne (1980)].

    [Nemmers (1976) Harraps

    (1988)]. [..

    Perry (1988)] (..de facto

    ).

    , ,

    . ,

    ,

    [Beaver (1966), Altman (1968), Ohlson (1980),

    Elam (1975), Blue (1974), Mansah (1983), Deakin (1972), (1985) ].

    ,

    [..

    stepwise & factor analysis . Libby (1975), Pincher, Miago and Carnthon

    (1973),Combola and Ketz (1983) ..]

    ,

    Foster (1986), Altman (1982) & Rose, Andrews and Giroux (1982),

    , Altman,

    Haldeman and Narayanen (1977) Diakoyiannis (1989),

    ( ) .

    ,

    ,

    .

    .

    , :

    a) (Univariate Analysis)

    b)

    - (Discriminant Analysis)

    - (Logit and Probit Analysis)

    c)

  • 19

    - Recursive Partioning

    -

    - (Survival Analysis)

    Beaver (1966),

    30

    .

    ( 87%),

    .

    . ,

    ,

    [Zavgren (1983)].

    [Schipper (1977)].

    : (Discriminant Analysis)

    1935

    (Fisher)

    [Altman (1986)].

    , Altman, Halderman (1977),

    Deakin (1972) Libby (1975), Dambolena & Khoury (1980), Casey & Bartczak (1985)

    ..

    (.. )

    (Discriminant Function),

    ( ).

    (Score), z-score, .

    ( )

    (centoids).

    - (cut off points)

    .

  • 20

    ,

    .

    , ,

    (multivariate normality)

    .

    ,

    , F- test

    Wilks Lambda. ,

    ,

    ()

    ( ,

    , quadratic discriminant analysis .).

    : Logit Probit

    . ,

    (dummy variable),

    .

    ,

    .

    maximum likelihood.

    (Cummulative probability function) ,

    Logit ( Logistical Cumulative Function),

    Probit, (Normal Cumulative Function).

    (

    )

    (s-shape). ,

  • 21

    ,

    .

    Probit Logit

    ( )

    ,

    .

    (joint probability)

    .

    , ,

    .

    ( Logit and Probit)

    . , ,

    [ Ohlson (1980), Csey and Bartczak (1985), Zavgren (1985),Glezakos and

    Karytinos (1994) ..].

    , Probit Logit,

    , multi-logit

    analysis.

    : Recursive Partitioning

    , ,

    ,

    .

    (stepwise procedure)

    ,

    .

  • 22

    , Recursive

    Partitioning (

    ),

    .

    [Frydman, Altman, Kao

    (1985), Marais, Patell, Wolfson (1984) ..].

    :

    ,

    (.. analysis of variance)

    . ,

    [

    (1984), Financial Times (1984) .].

    :

    .

    ,

    .

  • 23

    2

    1.

    .

    , ,

    .

    , , ( )

    ( ),

    :

    ,

    .

    1

    .

    ,

    100 , 120 .

    ,

    100 . ,

    120 , 100 ,

    . , ,

    20 .

    (, ,

    ),

    ( ). , ,

    , 1 . , , , , , . , , () , , .. , .

  • 24

    ,

    .

    , ,

    , .. (

    ) management (

    ,

    ), ( ,

    ) ...

    , ,

    ,

    .

    2.

    (, , ), ,

    , (

    )

    .

    ,

    .

    :

    -

    -

    -

    , , ,

    (3, 6 9),

    . , ,

    , ,

    .

  • 25

    )

    , .

    ,

    ( ) ,

    ( ,

    ). ,

    . ,

    :

    .

    ,

    2 .

    (

    ).

    ,

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    ,

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    . ..

    2 . , , . , .

  • 26

    , , ,

    .

    .

    ,

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    ,

    .

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    (

    ) ( , ,

    ) (

    ) 3 ( ).

    ,

    (.. , repos,

    )

    . ,

    ,

    . ,

    (..

    ).

    3 (.. ) . , , .

  • 27

    (= )

    (=

    ),

    .

    ,

    4.

    ,

    ,

    .

    , :

    ,

    , (= ).

    ( )

    ,

    .

    ,

    , ,

    ,

    . , .

    4 , . , (= ), .

  • 28

    ,

    ,

    .

    ( ),

    (= ),

    (= ),

    (= ),

    (= ) .

    .

    , ,

    5.

    ,

    ,

    .

    ,

    .

    (

    ),

    ,

    .

    5 . , .

  • 29

    :

    .. , 2002 2003 (.

    ):

    2003 2002

    100 100

    300 300

    500 380

    50 40

    950 820

    - 400 310

    550 510

    730 650

    120 150

    10 15

    1410 1325

    2003 2002

    150 150

    120 80

    60 60

    330 290

    . 130 135

    750 782

    30 18

    / 170 100

    / 950 900

    1410 1325

  • 30

    , 31/12/2003,

    1410 . , 550 , 120

    , 730

    10 .

    , :

    9 150 .

    9 180 .

    9 130 .

    9 780 .

    9 170 . .

    , , 2003,

    .

    , ,

    .

    .

    )

    . ,

    , ,

    .

    ,

    ,

  • 31

    management ,

    .

    , ,

    , ,

    , . ,

    ,

    ,

    ,

    .

    , , .

    ,

    .

    , ,

    (

    , , )

    .

    :

    2003, .. ,

    (. ):

    2003

    1000

    600

    400

    30

    90

    150

    270

    130

    30

    100

    40

    60

  • 32

    )

    40 .

    20 .

    60 .

    , ( ) :

    2003 1000 . .

    780 . , , , ()

    :

    9 600 . 9 30 . 9 150 . 30 . X 40 . . 150 . , 90

    (=)

    60 . , 20

    . , 60

    .

    . ,

    ,

    ( )

    . ,

    2001 40 .

    2002,

    2003(. ).

  • 33

    3.

    , management,

    .

    ,

    . ,

    () .

    .

    ,

    6 . , ,

    . management,

    , ,

    ,

    , .

    , ;

    ,

    (.. ). , ,

    .. .

    , , management,

    . , ,

    , .

    , :

    ,

    6 .

  • 34

    . ,

    () management.

    .. ,

    ,

    . , ,

    management, ,

    .

    ( )

    ,

    .

    , managers

    . ,

    .

    , ,

    ,

    .

    ,

    (Arbel Khalik, 1981).

    , ,

    .

    :

    Marketing

  • 35

    (..

    ), (..

    ).

    , ,

    (, , ,

    .). ,

    / . ,

    (.. ). , , (

    ) :

    () :

    () :

    . ,

    .

    .

    , .

    ( ).

    ,

    . ,

  • 36

    , ,

    .

    , ,

    , . ,

    :

    . ,

    . ,

    ,

    .

    , ,

    ,

    .

    ,

    .

    : ,

    ,

    .

    ,

    . ..,

    FIFO ,

    . ,

    .

  • 37

    , ,

    ,

    . ,

    .

    ... , Compustant Files (1983), 14

    , 5 FIFO

    6 LIFO.

    ,

    :

    :

    ,

    . ,

    FIFO LIFO

    , ,

    . ,

    :

    ( )

    ( )

    1000 30 30000

    1 3000 35 105000

    2 2000 40 80000

    3 5000 45 225000

    11000 440000

    3000

  • 38

    :

    FIFO = 3000 x 45 = 135000

    LIFO = (2000 x 35) + (1000 x 30) = 100000

    :

    FIFO = 440000 135000 = 305000

    LIFO = 440000 100000 = 340000

    = 8000 x 50 = 400000

    :

    FIFO = 400000 305000 = 95000

    LIFO = 400000 340000 = 60000

    :

    , () ,

    ,

    . ,

    . ,

    . , , management ,

    .

    :

    ,

    ,

    .

    ,

    .

  • 39

    3

    1.

    , ,

    :

    -

    -

    -

    - (= )

    -

    ,

    ,

    . , ,

    ,

    .

    :

    , .

    ,

    ,

    .

    . ,

  • 40

    ,

    .

    ,

    .

    , , .

    ,

    , ,

    .

    , .. (.. ),

    (=

    ) . 1.

    , , :

  • 41

    2.

    . :

    -

    -

    - (, )

    - (software)

    - ,

    - (,

    / ).

  • 42

    ,

    , , :

    .

    , .

    / , /

    .

    , .. .

    (..

    )

    .

    , :

    - .

    - ,

    .

    - ,

    ,

    (..

    spreadsheets).

    - , ,

    () .

    - ,

    .

    - ,

    .

  • 43

    , .

    ,

    .

    , , ,

    (.. )

    .

    , :

    , , ,

    .

    ,

    ,

    ,

    ,

    .

    , .

    ,

    , .. .

    , .

    ,

    ,

    (.. ) .

  • 44

    , ,

    . ,

    .

    , .. ,

    ,

    ,

    . , ,

    ,

    . ,

    . ,

    () (100% ):

    : 31/12/2003

    (. ) (. )

    600 400

    600 50

    300

    1300 . 100

    50 . 2300

    2850 2850

  • 45

    : 31/12/2003

    (. ) (. )

    280 600

    200 100

    900 . 100

    20 . 600

    1400 1400

    ..

    ( 0,78),

    ( 2,24).

    , . ,

    , , ,

    ,

    .

    , ,

    ,

    .

    ,

    ..

    , .

    31/12/2003

    (. ) (. )

    880 400

    500 150

    2200 . 200

    70 . 2900

    3650 3650

  • 46

    ,

    ,

    /

    .

    ,

    .

    .

    ,

    (

    ) ( )

    . ,

    :

    -

    -

    -

    - .

    , .

    (. )

    .. 2002-2003

    2003 2002 2003 2002

    300 250 200 200

    200 170 140 110

    . 100 80 70 55

    700 600 . 100 150

    200 260 . 540 505

    50 80

    1050 1020 1050 1020

  • 47

    2003 ( . )

    2003 2002

    - 50

    30 -

    - 100

    60 -

    - -

    30 -

    15 -

    . - 50

    . 35 -

    170 200

    = 170-200 = -30

    (30 . ) .

    : 2003 2000 = 50 80 = -30

    :

    30 50

    60 100

    / 30 . 50

    15

    . 35

    170

    30

    200 200

    ,

    (: +50), (: +100)

    (. : -50)

  • 48

    ( + + : +75),

    (+60), (+30),

    (. : +35) (30.).

    , 7

    , :

    9 .

    9 .

    9 2002

    2003.

    ,

    (..31/12/2003 31/12/2002).

    ,

    . ..

    .

    , , ,

    8.

    .

    ,

    , .

    /

    (.. 7 , , . 8 .

  • 49

    )

    / (..

    ).

    , (..

    ) (..

    )

    (.. - ).

    ,

    , :

    ) ,

    ,

    (= ),

    :

    +

    +

    + 9

    ,

    ( ) .

    ,

    .

    )

    (= ):

    -

    - ( KEt KEt-1) =

    + (BYt BYt-1) =

    9 / .

  • 50

    ,

    :

    +

    +

    +

    =

    - ( KEt KEt-1)

    + ( BYt BYt-1)

    = , .

    ,

    .

    ,

    , (

    ). , ,

    , ..

    ,

    .

    ) , .

    , ,

    ,

    .

    .

  • 51

    ,

    ,

    :

    = ,

    -

    -

    -

    =

    )

    ,

    (.. ).

    /

    ,

    .

    ,

    (

    ). , ,

    ,

    ,

    .

  • 52

    = ,

    - ( )

    +

    +

    +

    = ,

    +

    =

    , :

    +

    +

    +

    =

    - (KEt KEt-1)

    + (BYt BYt-1)

    = ,

    -

    -

    -

    = ,

    - ( )

    +

    +

    +

    = ,

    +

    =

  • 53

    :

    .. X 2002-2003

    2002 2003

    500 370

    350 260

    150 110

    1050 980

    280 300

    20 25

    1350 1305

    1500 1415

    150 150

    180 140

    330 290

    15 15

    65 70

    200 220

    890 820

    1500 1415

    1700

    1300

    400

    30

    180

    - 90

    - 100

    40

    60

    20

    40

  • 54

    + (= 100 + 30) 130

    + 90

    + 0

    = 220

    - (KEt KEt-1) -50

    + (BYt BYt-1) -20

    =

    +150

    - -30

    - -20

    - -40

    = 60

    - ( ) -130

    + 0

    + -5

    + 0

    = -75

    + 70

    = -5

    3.

    ,

    . , ,

    , ,

    .

  • 55

    ,

    :

    )

    . ,

    20 25 % ,

    .

    .. ,

    .

    , ,

    , ,

    10

    .

    ) ,

    .

    . ,

    :

    , , ,

    , ,

    ,

    , ,

    10 , . , , .. , , , . , .

  • 56

    , ,

    .

    (, , ,

    , ).

    . , ,

    ,

    , ..

    , ,

    .

    , ..

    ,

    ,

    ..

    .

    , ,

    (.. ),

    (.. /

    ), ,

    ,

    , ,

    .

    )

    . ,

    .

    , ,

    .

  • 57

    , .

    ,

    ,

    .

    . ,

    , . , ,

    ,

    , .

    , ,

    .

    4.

    , :

    .

    -

    -

    - .

    -

    -

    .

    -

    -

    - ,

    .

  • 58

    , ( )

    , :

    - -

    -

    -

    -

    -

    4.1

    ,

    , . ,

    11,

    ,

    ,

    . , ,

    , ,

    ,

    , .

    ,

    ,

    .

    , ,

    11 .. (), .. (= ), ( 1993) , , NAFTA (= ), (APEC), GATT (= ).

  • 59

    , , 12

    ...

    , , ,

    .

    , ,

    , ,

    . , ,

    ,

    . ,

    (

    ,

    , ),

    .

    ,

    ,

    .

    , ,

    , , , ,

    ,

    , ..

    , , :

    -

    -

    -

    -

    -

    -

    - 12 , , . , . , .

  • 60

    -

    - ,

    -

    -

    -

    -

    -

    -

    -

    -

    -

    , ,

    (.. )

    .

    , , ,

    . ,

    ,

    . ,

    , , ,

    ,

    , . ,

    , ,

    ,

    .

    ,

    , ,

    , , .

    ,

    ,

    ,

    . ,

  • 61

    . ,

    (.. , , ), /

    ,

    , . ,

    ,

    ,

    ,

    .

    ,

    .

    ,

    , ,

    . ,

    , :

    ( )

    :

    :

    ,

    :

  • 62

    : - -

    :

    ( )

    :

    :

    :

    :

    ( )

    ( ,

    )

    :

  • 63

    :

    -

    .

    (

    .. ),

    , ,

    (

    ). ,

    ,

    .

    , , ,

    ,

    . , ,

    .

  • 64

    4

    1.

    .

    ,

    ( )

    (

    ).

    ,

    / .

    ,

    1,5

    25%.

    ,

    , .

    , (=

    / ) 30% ,

    0,30.

    :

    1=

    = 0,3 = 0,3 ()

    , , , :

  • 65

    ,

    .

    , .

    , (1)

    :

    Yi = a + bXi + ui (1)

    :

    Yi =

    Xi =

    ui = Y, 13

    Y.

    a b = (1)

    (ordinary least squares).

    ,

    :

    ) a

    ) ui

    , (1) :

    XiYi

    = Xia

    + XibXi

    + Xiui

    a=0 ui=0 XiYi

    = XibXi

    13 Y (1)

  • 66

    XiYi

    = b =

    ,

    . ,

    .

    ,

    .

    ,

    ,

    .

    (=

    2),

    ,

    .

    , .

    ,

    ( / )

    ( =

    ), .

  • 67

    2.

    , ,

    ,

    14

    15 .

    (

    ), :

    9 9 ( ,

    ).

    9 9 .

    ,

    ,

    16

    . ,

    ,

    , .

    , = +

    ,

    .

    14 , . 15 , , . 16 , , .. (. .. Probit / Logit 1 4.2)

  • 68

    3.

    , ,

    .

    :

    9 .

    9 , .

    9 , , . ( ,

    .)

    9 . 9 (..

    leasing

    . ,

    ,

    .)

    ,

    (

    )

    .

  • 69

    1 : (. )

    -200 750

    -500 2500

    / 40% 30%

    ,

    (40% 30%). ,

    .

    ,

    , .

    , ..

    , . ,

    , ,

    (

    ).

    2 :

    1 1230 11 7

    2 860 6 5

    3 1416 13 10

    , , ,

    , .

    , ,

    1 2 ( ).

  • 70

    4. , , (models)

    , .

    ,

    ,

    ..

    ,

    , ,

    .

    :

    .

    .

    , ,

    ,

    . , ,

    , ( ..

    ), .

    , (.. Poison),

    .

    ,

    ,

    ( ),

    . , , 17 :

    17 . G.Foster : FINANCIAL STATEMENT ANALYSIS (1990)

  • 71

    Deakin (1976) . : . (.. ):

    .

    Ricketts and Stover (1978) : .

    Frecka and Hopwood (1983) : (7% ) .

    Bougen and Drury (1980) UK : .

    Buijink and Jegers (1984) :

    (1982) , : .

    5.

    ,

    .

    :

    .

    . .

    .

    .

  • 72

    ,

    .

    ,

    . , ,

    , ,

    . ,

    ,

    , . ,

    , ( )

    .

    (

    ).

    , .. . ,

    80 . 800 . , 500

    . ,

    300 . ,

    10% (80: 800). ,

    , 500 10 800 . 2 ,

    ( 500 x 10 + 800 x 2): 12 = 550 .

    , 14,5%

    45% (14,5%:10%).

    ,

    . ,

    ,

    ,

    . ,

    , ,

    . , ,

  • 73

    ,

    .

    ,

    ( )

    .

    .

    .. ,

    .

    6. ,

    .

    ,

    . ,

    . ,

    .. , ,

    .

    :

    120 2000 150

    2001.

    (ceteris paribus),

    ,

    . ,

    :

    , ,

    ;

  • 74

    (.. )

    ;

    , , ; ,

    .

    ; ( ,

    , .)

    , ,

    . ,

    , , . ,

    , ,

    :

    6.1

    ,

    ,

    .

  • 75

    ,

    . ,

    .

    , :

    . () = /

    . ( )

    ( ) = ( + ) /

    . () = /

    . = /

    :

    =

    =

    =

    (),

    .

    , , ,

    18,

    . 1

    1,20, 0,20.

    19

    18 , , , . , , . , . 19 .

  • 76

    ,

    , 20

    .

    . ,

    , ()

    . ,

    .

    , , ,

    . , ,

    .

    ,

    .

    , ,

    ,

    ( ). ,

    (..

    , ).

    ,

    21 .

    ,

    ,

    .

    20 , , , . 21 .

  • 77

    (),

    ( + )

    :

    = ( + ) /

    :

    = = =

    ,

    ,

    (= ).

    , .

    , ,

    . ,

    , ,

    .

    (),

    , :

    =

    ,

    ,

    ( ) ().

    - / ,

    , :

    = + (/) x (- ) (1)

  • 78

    ,

    ,

    . ,

    , ,

    ,

    ().

    /, 22.

    : (.)

    1999 2000 2001 2002 2003

    400 400 400 400 400

    400 800 1200 1600 2000

    / 1:1 2:1 3:1 4:1 5:1

    80 100 120 108 60

    40 80 120 192 300

    15% 15% 15% 15% 15%

    20% 25% 30% 27% 15%

    10% 10% 10% 12% 15%

    = (-)x( / ) 5% 10% 15% 12% 0%

    + 20% 25% 30% 27% 15%

    , ,

    ( ),

    :

    () , ,

    .

    22 . . , , , .

  • 79

    () (

    ) ,

    23.

    , ( = / ),

    .

    ,

    ,

    .

    , ,

    ,

    . ,

    ,

    ,

    .

    ,

    , :

    =

    =

    =

    xx

    )()(

    ,

    , ,

    , ,

    .

    ,

    ,

    23 , , .

  • 80

    .

    6.2

    ,

    .

    :

    . :

    .

    () .

    () .

    .

    :

    () = / = /

    () = ( ) /

    () = ( + ) /

  • 81

    (), = ( / ) x 365

    (), = ( / ) x 365

    , ,

    , , () :

    /

    /

    /

    ,

    (, ,

    ). ( / ),

    ,

    . , ,

    . ,

    ,

    . ,

    .

    , 1,5 2,5

    .

    , , 50%

    150%,

  • 82

    . ,

    , ,

    .

    ,

    . ,

    ,

    .

    , ,

    .

    ,

    . , ,

    ,

    .

    ,

    1 2.

    ()

    () .

    .

    , , , ..

    . ,

    .

    , , ,

    3 .

    , ,

    .. ,

    . ,

  • 83

    ,

    . ,

    :

    =

    + () x () () = ( )

    = () x ( 1)

    = (-1)

    () ()

    () , + = 1. , ,

    i j.

    , :

    = +

    = ()i

    = ()j

    :

    ij

    )()(

    = (-1)

    ij

    )()(

    = ( 1)

    iaj = ( 1) j = i () i = i

    iaj+

    , 0 j 0 :

  • 84

    = ii

    +0 = 1.

    :

    i

    j

    i

    j

    i+j

    1 0,6 0,4 0,15 0,20 0,060 0,120 0,180 3,00

    2 0,5 0,5 0,15 0,25 0,075 0,125 0,200 2,66

    3 0,4 0,6 0,16 0,30 0,096 0,120 0,216 2,25

    4 0,3 0,7 0,18 0,35 0,126 0,105 0,231 1,83

    5 0,0 1,0 0,25 - 0,250 0,000 0,25 1,0

    , ,

    ,

    ,

    () .

    () , ,

    . ,

    ,

    :

    .

    . , ,

    .

    ,

    / .

  • 85

    .

    . ,

    . ,

    ( ,

    ),

    , .

    . ..,

    ,

    .

    , ,

    , ,

    ( ) ,

    .

    ,

    . ,

    ,

    ,

    :

    9

    9

    9

    9

    9

  • 86

    ,

    ,

    . ,

    10%, 2 180

    , ( ) ,

    50 . (2 x (180/360) x 10% x 0,5 ).

    . , ,

    ,

    . , ,

    ( ).

    ,

    ,

    ,

    , (

    ) .

    ,

    ,

    ,

    .

    6.3

    ,

    , , ,

    .

    , 24,

    :

    24 . .. J. V. Home Fundamentals of Financial Management

  • 87

    (Net Income Approach),

    .

    (Net Operating Income

    Approach),

    .

    Modigliani and Miller,

    ()

    (i), :

    = i(1-), = .

    (Traditional Approach),

    .

    ,

    . ,

    , .

    ,

    ,

    ,

    .

    ,

    .

    ,

    .

  • 88

    , 25,

    26,

    (

    ) ,

    .

    ,

    ,

    . ,

    ,

    , ,

    , .

    , :

    ) ()

    )

    ().

    ()

    27:

    =

    25 , , . 26 .., , . 27 : / /

  • 89

    ,

    .

    ,

    . , ,

    , .

    . , management

    ,

    .

    ,

    / ,

    60 65 %. ,

    28

    .

    , ,

    , .

    ,

    ,

    ,

    .

    ()

    :

    = ( + ) /

    = ( + ) / .

    28 . . , 42, 2, 1992.

  • 90

    , , .

    , ,

    () (),

    () ()

    ():

    + = + + ()

    = 1, + = ()

    () = . ,

    :

    + = ,

    .

    = ,

    .

    , ,

    . , ,

    .

    . > 1, :

    + > > .

    , [(+ ) ] ( ).

    ,

    ,

    . , ,

    ,

    .

    ,

  • 91

    , . ,

    ,

    . ,

    . , ,

    ,

    29.

    ,

    . , ,

    2,

    . ,

    ,

    , :

    1 300 1200 400 500 600 2 3,00

    2 400 1100 100 850 550 2 2,40

    3 500 1000 200 800 500 2 2,00

    4 600 900 350 700 450 2 1,75

    6.4

    :

    t 1 t =1

    1

    t

    tt

    XXX

    . , ,

    .

    ,

    . , , 29 , .

  • 92

    ,

    . ,

    ,

    ,

    , .

    , ,

    . ,

    . , ,

    , .

    , ,

    . ..,

    , ()

    . ,

    30.

    ,

    ,

    :

    ) = (t+1 / t) - 1

    ) = (t+1 / t) - 1

    ) = (t+1 / t) 1

    : = , = , =

    30 , .. , ( )

  • 93

    6.5

    ,

    .

    ,

    (

    ), . ,

    31

    32 .

    ,

    ( )

    :

    / T / , Price / Earnings Ratio P / E .

    () = / .

    / ()= = ( ) /

    () = = ( + ) /

    () = ,

    31 (technical analysis) 32 (fundamental analysis).

  • 94

    /

    .

    () = ( ) /

    () = ( ) /

    ,

    :

    ,

    . , ,

    ,

    ,

    .

    , :

    T / P / E,

    . , , ,

    . P / E = 5

    5

    . ( ,

    ,

    . , , ,

    ). ,

    / ,

    . , ,

    ,

    . , ,

  • 95

    . ,

    ,

    .

    , :

    . ,

    .

    . , .

    / ,

    . ,

    ,

    ,

    , , . ,

    ,

    :

    ( , ).

    (.. 1998-1999) (.. 2000 2001) (

    , / ,

    ).

    (

    ) .

    (buy and hold

  • 96

    policy) (

    ) .

    /

    ( )

    . ,

    ,

    . , ,

    ,

    . ,

    . ,

    , .

    . ,

    33,

    . , (=)

    ,

    .

    , .. ,

    5,87 , 25%

    . ,

    :

    ) 0,29

    ) 6,02 .

    ,

    (6,02 + 0,29 5,87) / 5,87 = 7,5%

    33 (Capital Assets Pricing Model or CAPM)

  • 97

    .

    25%. ,

    5,05 ,

    (6,02 + 0,29-5,05) / 5,05= 25%). ,

    . ,

    5,05 . , ,

    .

    . ,

    ( ),

    ,

    (

    , ).

    ( )

    34.

    /

    , . ,

    .

    ,

    ,

    . , ,

    . , ,

    34 .

  • 98

    ,

    . , .

    ,

    (=

    ).

    .

    ,

    , .

    , ,

    .

  • 99

    5

    1.

    , ,

    .

    (

    )

    ( ). ,

    ,

    ( ).

    , ,

    . , ( )

    , .

    2. ,

    ( )

    ( ).

    , ..

    ,

    .

  • 100

    ( ):

    2003 2002 2003 2002

    35 30 2,50 2,90

    20 20 1,40 1,90

    480 430 34,30 41,80

    90 110 6,40 10,70

    .. 85 60 6,10 5,80

    .. 710 650 50,70 63,10

    690 380 49,30 36,90

    1400 1030 100,00 100,00

    910 730 65,00 70,90

    70 105 5,00 10,20

    130 140 9,30 13,60

    1110 975 79,30 94,70

    290 55 20,70 5,30

    1400 1030 100,00 100,00

    1800 1600 100,00 100,00

    60 40 3,30 2,50

    1860 1640 103,30 102,50

    1410 1300 78,30 81,20

    450 340 25,00 21,30

    190 176 10,60 11,00

    260 164 14,40 10,30

    105 94 5,80 5,90

    10 6 0,50 0,40

    115 100 6,30 6,30

    145 64 8,10 4,00

    75 30 4,20 1,99

  • 101

    70 34 3,90 2,10

    30 24 1,70 1,50

    40 10 2,20 0,60

    ,

    ,

    , ( )

    ( ).

    : 50%

    2003 36,9% 2002.

    ,

    (

    6,4% 10,4% 2002).

    , ,

    ,

    (79,3% 2001 94,7% 2002).

    ,

    ( 21,3% 25%),

    3,9% , 2,1% 2002.

    , ,

    . ,

    ,

    .

    , ;

    3,9% ,

    .

  • 102

    ( / ) (24,1% 2003

    61,8% 2002).

    , ,

    ,

    (..

    ). ,

    .

    ,

    ,

    .

    3. ,

    ,

    .

    / ,

    . , ,

    (ordinary least squares)

    ( , , ,

    , ).

    ,

    , , . ,

    ,

    .

    , management

    .

    .

  • 103

    , (..,

    , ,

    ,

    ). ,

    ,

    .

    , .. , ,

    ,

    .

    , ,

    ,

    . ,

    .

    , ,

    , , ,

    , (.. / , /

    / ), , .

    ,

    ,

    .

    ,

    , .

    ,

    .

    , G. Foster (1974), 15

    (), .

    , . (1992), 20

    , ,

  • 104

    ,

    , .

    .

    :

    -

    -

    -

    ,

    , ,

    . :

    . ,

    .

    (, ,

    ).

    () .

    .

    ,

    .

    :

    9 ( ).

    9 ( )

    9 , .

  • 105

    ,

    , . ,

    . ,

    ,

    .

    , ,

    .

    , 31/12, ,

    . , ,

    . .. , 40%

    ( 60%

    ). , ,

    ,

    ( ) .

    4. 4.1

    ,

    (.. ),

    .

    , ,

    ,

    ( ) .

    , ,

    ,

    . ,

  • 106

    .

    35

    (=

    ), 36

    .

    37 AR(p) MA(q) ARM(p,q),

    :

    p = .

    q =

    .

    :

    AR (1) : Yt = b1Yt-1 + et

    AR (2) : Yt = b1Yt-1 + b2Yt-2 + et

    ..

    MA (1) : Yt = et + b1et-1

    MA (2) : Yt = et + b1et-1 + b2et-2

    ..

    ARMA (1,0) : Yt = b1Yt-1 + et

    ARMA (1,1) : Yt = b1Yt-1 + et + b1et-1

    ARMA (0,1) : Yt = et + b1et-1 .

    : Y =

    b1 =

    e = (error term)

    t =

    35 , . . (1987), Box Jenkins , . 36 ( ), . . (1991), , , 41. 37 . J. Guerard and T. Vaught (1989), FINANCIAL MODELING, Probus, Chicago.

  • 107

    , .

    ,

    (

    ) .

    ARMA(p,q)

    Yt , Yt Yt-1. ,

    , Y.

    ,

    .

    ,

    d (d= 1,2,3,..n).

    , Yt Y, :

    - Y, d =1

    - , d =2

    ..

    - n-1 , d = n

    ARMA(p,q)

    (

    ), ARIMA (p,d,q),

    .

    :

    ARIMA (1,0,0) : Yt = b1Yt-1 + et

    ARIMA (1,0,1) : Yt = b1Yt-1 + et + b2et-1

    ARIMA (1,1,1) : Yt= b1Yt-1 + et + b2et-1

  • 108

    4.2

    ,

    :

    .

    ,

    , :

    ,

    , :

    (.. / ).

    . (..

    ,

    , ).

    ( ).

    ,

    , .. ( )

    ( ).

    ,

    , , :

    (.. ). , , ,

    .

  • 109

    (.. ,

    ).

    ( , , ).

    ( ,

    ),

    .

    ,

    (..

    ) 38.

    ,

    .

    , ,

    (.. ,

    ,

    ). ,

    .

    , , ,

    .

    ,

    . ,

    , .

    ,

    , .

    38 . . G. Foster (1978) .

  • 110

    ( dummy

    variables), (.. ) 39

    ..

    . management

    ,

    .

    , :

    , .

    , .

    , - .

    , management

    . ,

    (.. )

    / :

    (

    ).

    39 , , (.. , , ) .

  • 111

    (non stationarity), ,

    , .

    ( )

    .

    ,

    , (transformation,

    differencing )

    (autocorrelation),

    , , .

    (=1,2,.n)

    . ..

    .

    , ,

    , .

    (multicollinearity),

    ,

    (lag

    values). ARIMA.

    ,

    40

    ,

    .

    , ,

    ( ,

    ).

    ,, .

    40 . . (1973)

  • 112

    6

    1. , ,

    , ,

    ,

    .

    , :

    ( ) , , , /, , (.. ,

    ), , , ,

    / (software) ..

    , (.. , , ), (.. Bloomberg, Reuters )

    Internet

    Intranets, ,

    , , - .

    .

    .

    , ,

    , ,

    . . .

    , ,

    , , ,

    , , (service),

    , , .

    , ,

    ,

  • 113

    .

    .

    , / ,

    :

    1 : 1

    /

    /

    1

    j

    .

    z

    1 11 1j . 1z

    . .. . ..

    i i1 iXj . EiXz

    . . . .

    1

    1 j . z

    , , 1 x Z,

    , .. iXj. / ,

    , M x Z x Y

    . , ,

    .

    41, ( ),

    (= M x Z x Y x ).

    , ,

    .

    41 , .. , , .

  • 114

    ,

    ,

    (.. ). ,

    / .

    ,

    . , ,

    M x Z x Y x

    (- ) x ( ) x (Y- ) x (-).

    ,

    , ,

    , , , ,

    .

    , ,

    , ,

    , ,

    .

    , ,

    ,

    42,

    , ,

    ,

    ,

    marketing., ,

    . ,

    ,

    .

    , ,

    , .

    ,

    .

    42 ..

  • 115

    2.

    ( / )

    ,

    .

    ( )

    , .. , ,

    (Net Present Value),

    (Internal Rate of Return), (Pay-

    back Period) .

    ,

    ,

    .

    ,

    , ,

    , - ..

    ,

    (Sensitivity analysis) ()

    .

    ,

    ,

    .

    ,

    (, , )

    .

  • 116

    3. 43

    . ,

    ,

    , ( ),

    ,

    .

    ,

    :

    (, )

    ( ).

    , .

    :

    , .

    .

    .

    .

    / .

    , , . . :

    43 , ( ) , . , , .

  • 117

    (, , ), ,

    ,

    .

    , , , .

    , ,

    .

    .

    ,

    . ,

    . :

    (

    ).

    ( , , , ).

    .

    .

    . . ( ).

    :

    . . ,

    .

    .

  • 118

    . .

    , .

    (marketing plan) ,

    ,

    (target group).

    .

    ,

    .

    .

    4.

    ,

    ,

    ,

    , ,

    .

    , :

    ( ).

    ( , ,

    ).

  • 119

    ( , ,

    , , ).

    (, ,

    , ,

    ).

    , , :

    , , ( ,

    , ..).

    (-).

    ( , ..).

    ( ,

    , , ).

    ,

    .

    , .

    , , .

  • 120

    .

    .

    .

    .

    .

    5.

    , ,

    ,

    , ,

    .

    , ,

    , :

    . ( 5

    ) .

    , , (

    ).

    /

    .

    , .

  • 121

    , .

    .

    , .

    .

    ,

    .

    :

    /

    /

    /

    =

  • 122

    =

    2 3

    6.

    ,

    :

    t = t

    t = t + t + Yt + t

  • 123

    t = (t - Kt - Tt) x (1-)

    Tt = (t) x i + () x

    t = t t At Yt

    At = At-1 + t

    t = t - Mt

    = =

    =

    =

    =

    =

    = ()

    Y = ( , )

    =

    =

    =

    =

    =

    =

    i =

    =

    t =

    T =

    ,

    ,

    ,

    ,

    .

    .

  • 124

    :

    : :

    ()

    ()

    .

    , :

    A. , .

    B. (.. 0). ,

    ()

    .

    . ,

    :

    =

    ( ).

    ,

    ,

    ,

    .

  • 125

    . (

    ) 1.

    0 1 , 1 . 1

    ( )

    .

    ,

    () .

    7. ()

    ,

    . ,

    /

    .

    ,

    , :

    :

    = ( )

    =

    =

  • 126

    :

    t = t Yt t At-MKt (1)

    t = (t Yt) (At MKt) - t (2)

    (3)

    (1),(2) (3) :

    (2),(3) t = C1t At (4)

    At = At-1 + (1-t) KKt (5)

    KKt = [t (t)t (t)it ](1-t) (6)

    KKt = [t (t)t] (1-t)-tit(1-t) (7)

    C2t = [t (t)t] (1-t) (8)

    (7),(8) KKt = C2t tit(1-t) (9)

    (5),(9) t = At-1 + (1-t)[C2t (t)it(1-t)

    t =[At-1 + (1-t)C2t]-(1-t)( (t)it(1-t)

    (10)

    C3t = At-1 + (1-t)C2t (11)

    C1t = t- t MKt - Yt

  • 127

    (10),(11) At = C3t (t)(1-t)(1-t)it (12)

    (4),(12) t = C1t C3t + ()t [(1-t)( 1-t) it ]

    t [1- (1-t)( 1-t) it ] = C1t C3t

    t =ttt

    tt

    iCC

    )1)(1(131

    (13)

    (1-t)( 1-t) = t (14)

    (13),(14) t =

    tt

    tt

    iCC

    131

    (15)

    (12),(15) At = C3t- tt

    tt

    iCC

    131 . tit (16)

    A(1-tit) = C3t(1-tit)-C1ttit + C3ttit =

    = C3t(1- tit+tit)-C1ttit=

    = C3t C1ttit

    At = tt

    tttt

    iiCC

    113

    (17)

  • 128

    .

    ,

    .

    . , ()

    44.

    .

    1t = t

    (6) KKt = [t T1t -

    + 2

    1 tt it ] (1- t)

    KKt = [t T1t - 21 (Bt-1)it] (1-t)- 2

    1 (t)it(1-t) (7)

    C2t = [ t T1t - 21 (t-1)it](1-) (8)

    (7),(8) t = C2t - 21 (t) it (1-t)] (9)

    At = At-1 + (1-t) [C2t - 21

    (t) it (1-t) ]

    At = [At-1 + (1-t) C2t] - 21 (1-t) (t)(1-t) it

    C3t = At-1 + (1-t) C2t At = C3t - 21 (1-t) (t)(1-t) it (11)

    (2),(3) (10) t = C1t At = C1t - C3t + [(1-t) (t)(1-t) it ] . 21

    t [1- 21 (1-t) (1-t) it = C1t - C3t

    t = (1- t)(1-t)

    44 , .

  • 129

    (15)

    (12),(15) t = C3t - 21 x

    21

    31

    tt

    tt

    iCC

    tit

    At (1- 21 tit) = C3t (1-

    21 tit) C1ttit + C3ttit

    At (1- 21 tit) = C3t (1- 2

    1 tit + tit) - C1ttit

    At (1- 21 tit) = C3t (1+ 2

    1 tit) - C1ttit

    (17)

    : ,

    (t-1 + t)/2 ,

    t t (8),(11),(15) (17)

    (8),(11),(15) (17).

    t =

    21

    31

    tt

    tt

    iCC

    At = )

    211(

    )211( 13

    tt

    tttttt

    i

    iCiC

    +

  • 130

    8.

    1

    t-1 t t-1 t

    400 500 .. 300 400

    .

    1500 1700 400 ?

    100 100 .. 200 350

    .

    100 ?

    1000 1150

    2000 2300 2000 2300

    400

    - ? t=it=20%

    ?

    - ? t = 40%

    ?

    ? t = 30%

    ?

    (15) t = tt

    tt

    iCC

    131 (17) At =

    tt

    ttt

    iitCC

    113

    (3) C1t = t Yt- t- t

  • 131

    (8) C2t = [t (t)t](1-t)

    (11) C3t = At-1 + (1-t) C2t

    (14) t = (1-)(1-)

    t = (1-0,4)(1-0,3) = 0,42 tit = 0,42 x 0,2 = 0,084

    C1t = 2300 1150 350 400 = 400

    C2t = (400-350 x 0,2)(1-0,4) = 198

    C3t = 400 + 198 (1-0,3) = 538,6

    t = 084,01

    6,538400 =

    916,06,138 = -151,3

    At = 084,01

    084,04006,538 x =

    916,0505 = 551,3

    =(350-151,3) x 0,2 =39,74

    = 360,26 x 0,4 = 144,10

    = 216,16 x 0,3 = 64,85

  • 132

    = 400,00

    - = 39,74

    360,26

    - = 144,11

    216,15

    - 64,85

    = 151,30

    :

    t.

    ( 100+ 151,3)

    . , , ,

    ..

    .

    .

    . :

    t t

    500,0 400,0

    (400+151,3)= 551,3

    1700,0 / 350,0

    251,3 / -

    1150,0

    2451,3 2451,3

  • 133

    .

    :

    500,0 400,0

    551,3

    1700,0 / 350,0

    100,0 998,7

    2300 2300

    . (.. 40%)

    :

    500,00 400,00

    551,30

    1700,00 / 350,00

    160,52 1059,22

    2360,52 2360,52

    2

    t-1 t t-1 t

    3000 4000 5000 5000

    6000 ?

    11000 12000 / 800 1000

    1000 500 / 2200 ?

    1000 2000

    15000 16500 15000 16500

  • 134

    1500

    - ? i = =20%

    ..

    - . = 40%

    ..

    . = 30%

    .

    C1t = 16500 2000 5000 1000 = 8520

    C2t = (1500 1000 x 0,2) x 0,6 = 780

    C3t = 6000 + 0,7 x 780 = 6546

    At = 2,07,06,01

    2,07,06,085006546xx

    xxx = 6366,81

    = 916,0

    65468500 = 2133,19

    1500,00

    - 626,64 (2133,19 + 1000) x 0,2

    873,36

    - 349,34 (873,36 x 0,4)

    524,02

    - 157,21

    366,51

  • 135

    4000,00 5000,00

    6366,81

    12000,00 / 1000,00

    500,00 / 2133,19

    2000,00

    16500,00 16500,00