ΓΡΑΦΙΣΤΙΚΕΣ ΕΦΑΡΜΟΓΕΣ ΙΙ

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ΓΡΑΦΙΣΤΙΚΕΣ ΕΦΑΡΜΟΓΕΣ ΙΙΑ΄ ΤΕΕ 2ου ΚΥΚΛΟΥΤΟΜΕΑΣ ΕΦΑΡΜΟΣΜΕΝΩΝ ΤΕΧΝΩΝ - ΚΑΤΕΥΘΥΝΣΗ ΓΡΑΦΙΚΩΝ ΤΕΧΝΩΝGRAPHIC DESIGN IIDEPARTMENT OF APPLIED ARTS - GRAPHIC ARTS ORIENTATION

Transcript of ΓΡΑΦΙΣΤΙΚΕΣ ΕΦΑΡΜΟΓΕΣ ΙΙ

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    1

    1. . 3

    . 3

    (design) . 3

    H . 3

    2. . 4

    . 4

    . 4

    . 5

    . 5

    . 6

    . 6

    3. . 6

    . 6

    4. . 8

    . 12

    . 14

    5. . 17

    6. . 18

    ; . 19

    ; . 19

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    7. (visual identity)

    ; . 21

    ; . 22

    ; . 23

    . 23

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    . 27

    - . 31

    / . 32

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    8.

    (corporate identity) - ; . 35

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    9.

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    . 42

    10. . 42

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    1.

    1.1

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    . .

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    1.2 (design)

    (design) .

    , , ,

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    1.3

    (graphic design, )

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    . : ,

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    ,

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    . , , ,

    ., , ,

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    , , , , , ,

    , , , (web pages)

    (INTERNET) .

    1 2. (1998) COLIBRI

    & ADAM

    2. (THE DESIGN PROCESS)

    . (design)

    , ,

    .

    -

    :

    . .

    .

    .

    . .

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    .

    .

    :

    1.

    2. -

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    2.1

    H :

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    2.2

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    1. (design concept)

    2. .

    3. , , .

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    2.3

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    2.4

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    2.5

    . 4a,b,c etc. .

    2.6 o o

    .

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    , .

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    . 5 6 . .1.

    3. H

    , , , .

    ,

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    : , , slides, ,

    video, multimedia .

    ,

    .

    .

    3.1

    1. ( ) : .

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    7

    .

    canson (

    ). .

    .. .

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    .7.

    2. .

    .. ,

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    .8.

    3. , ,

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    4 (21 29,7 cm), 3 (29,7 X 42 cm), 35 50 cm, 50 70 cm

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    4.

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    4. : (, , ..)

    5. : extra light lightmediumbold - extra bold

    6. : (italics)

    7. : - -

    8. (spacing)

    9.

    . 9 Univers Adrian Frutiger 1954.

    .

    . ;

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    9

    .

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    Sans serif

    Times New Roman

    , ,

    , ,

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    (block)

    . 10 MECANORMA

    . 11

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    . 12 Acrofonts ( . 2)

    . 13 Bifur Cassandre Fonderie Deberny et

    Peignot 1929.

    . 14 To 1 Avant Garde.

    Herb Lubalin 1968. Lubalin

    / , 1970.

    . 15 .

    . 16

    .

    . 17 Lily Lee. E

    -.

    . 18

    . 19 Piet Zwart, , 1929.

    . 20 .

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    E . 21 Cheret, ,1879.

    E . 22 Kokoschka, ,1908

    . 23 J.H. McNair and F. and M. Macdonald, The Glasgow Institute

    of Fine Arts, 1895.

    . 24 THE GLASGOW STYLE 1984.

    .

    . 25 -

    1994.

    . 26 Doktor Mabuso Kasimir Malevich 1927

    . 27

    (image) .

    .

    Coley, Porter, Bell delicatessen Clare Connery

    .

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    4.1

    . 28 A ( Fantasia Bruno Munari)

    . 29 30 Dinner Music Carla Bley.

    ( ),

    (: ),

    ( Carla Bley pyrex

    - )

    .. !!!

    John Hunt Carla Bley 1977.

    . 31 Alvin Ailey

    (: Steff Geissbuhler, 1983)

    . 32 , 1941

    . 33 Rapida,1931 (rapida=)

    E . 34 G. Podsiri, , 1933.

    .

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    . 35 Herb Lubalin

    Grumbacher.

    E . 36 Tony Paladino, 1996

    E . 37 Tony Paladino. 1965

    Alfred Hitchcock . :

    PSYCHO, , ;

    . . ( Paladino Glaser Design

    1997)

    E . 38 Milton Glaser, 50 Vespa, 1996.

    . 39 Womans day, Federico, 1953.

    . 40 41 Gerry Mulligan

    .

    .

    .

    . 42 Heat wave (= ). .

    . 43I Dispigna, 1976.

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    . 44, 45, 46, 47 1

    Graphic Design, North College, 1993. ) ) , )

    , ) ?

    4.2

    20

    . , Mallarme, Apollinaire, Marinetti ,

    .

    1897 20 Mallarme un coup de des

    ( ) . Mallarme

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    ( )

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    . .

    .

    ,

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    .48 Mallarme

    Guillaume Apollinaire (1880-1918)

    Calligrammes

    .

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    . 49 50 Calligrammes(1917) Apollinaire.

    Filippo Tommaso Marinetti (1876-1944), , ,

    .

    .

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    Zang Tumb Tumb , Marinetti

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    Marinetti

    .

    .

    .

    . 51 Marinetti Zang Tumb Tumb (1912)

    . 52 53 Marinetti (1919) ) ) .

    . 54 Marinetii Parole in Liberta Futuriste, 1932.

    . 55 , Marinetti, 1925

    Schwitters, Van Doesburg, Lissitzky ,

    .

    .

    . 56 Dada , Kurt Schwitters

    Theo van Doesburg.

    . 57 Klassiek-Barok-Modern

    Theo van Doesburg to 1920.

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    . 58 Lissitzky, 1923.

    . .

    . 59, 60 , , . 1, 1945.

    . 61 LORD, Paolo Garretto, 1930

    . 62 Barney Bubbles (1942-83) 1977

    Blockheads Ian Dury.

    . 63 , Herb Lubalin

    . 64 To Mother & Child Herb Lubalin

    . .

    . 65 Herb Lubalin

    . 66 3 4

    Washington Shapes+Patterns (stop 1).

    Choose a spot to stand where you can easily see the mobile sculpture overhead

    . slowly

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    Alexander Calder.

    . 67 . Bull Rodger,

    Allman Associates.

    . 68 OVENALL, Zoltan Tomasi, 1942

    . 69 Alan Fletcher 1985 100

    .70 (1966).

    . 71 Pirelli Cintura

    Fletcher/Forbes/Gill 1963.

    5.

    1. (

    Washington Shapes+Patterns).

    . 72

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    . 73

    2. (

    . 6 )

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    3. .

    .

    .

    4. : , , , , , , ,

    , , , .

    6.

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    . 76 77

    Champolion.

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    . ,

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    ,

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    6.1 ;

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    . 78, 79, 80, 81, 82 ) )

    / ) ) )

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    ) ) )

    . 88, 89, 90, 91, 92 8 ) ) )

    ) )

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    6.2 ;

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    . 93, 94, 95, 96 ) )

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    6.3

    . .. ()

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    Coca-Cola, Kodak, Singer .

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    30 .