5/21/2018

1/44

-

2

5/21/2018

2/44

2

1

1. . 3

. 3

(design) . 3

H . 3

2. . 4

. 4

. 4

. 5

. 5

. 6

. 6

3. . 6

. 6

4. . 8

. 12

. 14

5. . 17

6. . 18

; . 19

; . 19

. 20

7. (visual identity)

; . 21

; . 22

; . 23

. 23

. 24

. 27

- . 31

/ . 32

. 33

/

. 33

. 34

8.

(corporate identity) - ; . 35

. 38

. 38

9.

. 39

. 40

5/21/2018

3/44

3

. 42

10. . 42

11. . 43

12. . 44

1.

1.1

.

. .

,

.

1.2 (design)

(design) .

, , ,

.

.

.

1.3

(graphic design, )

/

, ,

. : ,

, .

,

.

.

.

. , , ,

., , ,

5/21/2018

4/44

4

, , , , , ,

, , , (web pages)

(INTERNET) .

1 2. (1998) COLIBRI

& ADAM

2. (THE DESIGN PROCESS)

. (design)

, ,

.

-

:

. .

.

.

. .

. .

.

.

:

1.

2. -

3.

2.1

H :

1. : ,

, .

2.

3.

4.

5.

.

.

5/21/2018

5/44

5

2.2

:

1. (design concept)

2. .

3. , , .

4.

.

.

2.3

:

1.

2.

3.

2.4

. ,

.

.

. .

.

.

. 3.

5/21/2018

6/44

6

2.5

. 4a,b,c etc. .

2.6 o o

.

,

,

.

, .

.

. 5 6 . .1.

3. H

, , , .

,

.

: , , slides, ,

video, multimedia .

,

.

.

3.1

1. ( ) : .

5/21/2018

7/44

7

.

canson (

). .

.. .

.

.7.

2. .

.. ,

.

.

.8.

3. , ,

.

, ,

,

.

.

.

4 (21 29,7 cm), 3 (29,7 X 42 cm), 35 50 cm, 50 70 cm

.

.

. .

.

.

, .

. .

.

5/21/2018

8/44

8

.

4.

.

:

1.

2.

3. :

4. : (, , ..)

5. : extra light lightmediumbold - extra bold

6. : (italics)

7. : - -

8. (spacing)

9.

. 9 Univers Adrian Frutiger 1954.

.

. ;

5/21/2018

9/44

9

.

.

:

Sans serif

Times New Roman

, ,

, ,

, .

(block)

. 10 MECANORMA

. 11

5/21/2018

10/44

10

. 12 Acrofonts ( . 2)

. 13 Bifur Cassandre Fonderie Deberny et

Peignot 1929.

. 14 To 1 Avant Garde.

Herb Lubalin 1968. Lubalin

/ , 1970.

. 15 .

. 16

.

. 17 Lily Lee. E

-.

. 18

. 19 Piet Zwart, , 1929.

. 20 .

5/21/2018

11/44

11

E . 21 Cheret, ,1879.

E . 22 Kokoschka, ,1908

. 23 J.H. McNair and F. and M. Macdonald, The Glasgow Institute

of Fine Arts, 1895.

. 24 THE GLASGOW STYLE 1984.

.

. 25 -

1994.

. 26 Doktor Mabuso Kasimir Malevich 1927

. 27

(image) .

.

Coley, Porter, Bell delicatessen Clare Connery

.

5/21/2018

12/44

12

4.1

. 28 A ( Fantasia Bruno Munari)

. 29 30 Dinner Music Carla Bley.

( ),

(: ),

( Carla Bley pyrex

- )

.. !!!

John Hunt Carla Bley 1977.

. 31 Alvin Ailey

(: Steff Geissbuhler, 1983)

. 32 , 1941

. 33 Rapida,1931 (rapida=)

E . 34 G. Podsiri, , 1933.

.

5/21/2018

13/44

13

. 35 Herb Lubalin

Grumbacher.

E . 36 Tony Paladino, 1996

E . 37 Tony Paladino. 1965

Alfred Hitchcock . :

PSYCHO, , ;

. . ( Paladino Glaser Design

1997)

E . 38 Milton Glaser, 50 Vespa, 1996.

. 39 Womans day, Federico, 1953.

. 40 41 Gerry Mulligan

.

.

.

. 42 Heat wave (= ). .

. 43I Dispigna, 1976.

5/21/2018

14/44

14

. 44, 45, 46, 47 1

Graphic Design, North College, 1993. ) ) , )

, ) ?

4.2

20

. , Mallarme, Apollinaire, Marinetti ,

.

1897 20 Mallarme un coup de des

( ) . Mallarme

.

( )

.

. .

.

,

.

.48 Mallarme

Guillaume Apollinaire (1880-1918)

Calligrammes

.

.

. 49 50 Calligrammes(1917) Apollinaire.

Filippo Tommaso Marinetti (1876-1944), , ,

.

.

5/21/2018

15/44

15

Zang Tumb Tumb , Marinetti

.

Marinetti

.

.

.

. 51 Marinetti Zang Tumb Tumb (1912)

. 52 53 Marinetti (1919) ) ) .

. 54 Marinetii Parole in Liberta Futuriste, 1932.

. 55 , Marinetti, 1925

Schwitters, Van Doesburg, Lissitzky ,

.

.

. 56 Dada , Kurt Schwitters

Theo van Doesburg.

. 57 Klassiek-Barok-Modern

Theo van Doesburg to 1920.

5/21/2018

16/44

16

. 58 Lissitzky, 1923.

. .

. 59, 60 , , . 1, 1945.

. 61 LORD, Paolo Garretto, 1930

. 62 Barney Bubbles (1942-83) 1977

Blockheads Ian Dury.

. 63 , Herb Lubalin

. 64 To Mother & Child Herb Lubalin

. .

. 65 Herb Lubalin

. 66 3 4

Washington Shapes+Patterns (stop 1).

Choose a spot to stand where you can easily see the mobile sculpture overhead

. slowly

5/21/2018

17/44

17

Alexander Calder.

. 67 . Bull Rodger,

Allman Associates.

. 68 OVENALL, Zoltan Tomasi, 1942

. 69 Alan Fletcher 1985 100

.70 (1966).

. 71 Pirelli Cintura

Fletcher/Forbes/Gill 1963.

5.

1. (

Washington Shapes+Patterns).

. 72

5/21/2018

18/44

18

. 73

2. (

. 6 )

. 74

3. .

.

.

4. : , , , , , , ,

, , , .

6.

. , ,

.

. 75

. 76 77

Champolion.

.

. ,

5/21/2018

19/44

19

,

.

6.1 ;

. ..

. ,

.

. 78, 79, 80, 81, 82 ) )

/ ) ) )

. 83, 84, 85, 86, 87 ) )

) ) )

. 88, 89, 90, 91, 92 8 ) ) )

) )

. 97, 98 ) )

6.2 ;

.

. ,

. , ,

.

.

.

5/21/2018

20/44

20

. 93, 94, 95, 96 ) )

, , , )

, )

-

.

6.3

. .. ()

, , ,

.

, ,

.

. 99, 100, 101, 102, 103, 104, 105, 106

.

. 107 ,

.

17 18

, .

. 108, 109

. ,

Coca-Cola, Kodak, Singer .

.

5/21/2018

21/44

21

30 .

.

-.

.

.

.

.

.

7. (visual identity)

7.1 ;

, , ,

, , , ., .

. 110, 111 Mobil Oil, Thomas Geismar (Chermayeff and Geismar

Inc.), 1964.

. 112, 113 EKO ELINOIL.

. 114, 115, 116, 117 To Coca-Cola

Landor Associates to 1986.

.

. 118, 119, 120, 121

Landor Associates 1986

Coca-Cola.

5/21/2018

22/44

22

.

.

.

,

.

. 122, 123, 124 ) Follia (1934, Giuseppe Terragni)

ZANOTTA The sixties

Gregotti Associati 1983 ) Tizio 3

ARTEMIDE ) SONY .

E . 125 cd .

SPHERE EMI,

, Melvana.

E . 125, 126, 127 TIME INTERNATIONAL (6 1992, 5

1996, 4 1996).

. 1996

,

.

7.2 ;

. .

.

.

5/21/2018

23/44

23

, , ,

, , .

, .

. 128, , comic Asterix, 129, , 130,

, 131, NATIONAL GEOGRAPHIC,

132, gratacielo, 133, Jazz , 134,

, 135, Liberation, 136,

PABLO LIVE.

, , , ,

.

7..3 ;

7.4

, . , .

. designer ,

.

, .

. 3, ,

: .

: . :

; , ,

.

. , , ,

, ,

, .

. , CAMEL,

, , , ,

.

. ,

5/21/2018

24/44

24

,

, , , ,

- . /

.

. , ,

. ; : .

. 137, 138, 139 ) - , , 1984 )

)

.

7.5 (logotype)*

( ) .

: -,

( ,

).

, , ,

, .

(spacing). ,

,

, ,

, , .

.

.

( ).

.

.

* : logotype () .

( ) ,

( ).

5/21/2018

25/44

25

. 140 145. Design

( ) ) (1993-95) ) (1995-97) ) )

) )

. 146, 147 THE COOPER UNION

SCHOOL OF ART & ARCHITECTURE, Herb Lubalin, 1960s.

. 148 (: Hill and Knowlton, Inc.)

. 149 Herb Lubalin

. 150 Khourys Clothing Store (: Art City Corporation)

. 151, 152 New Man (: Raymond Lowey, 1967).

designer 1969).

.

.153 Yves Saint Laurent A.M.Cassandre 1963.

. 154 SWATCH.

swiss watch (= ).

. 155 ESPRIT

5/21/2018

26/44

26

. 156, 157 ) : , 1996 ) : Communication Arts,Inc.

. 158 The Fair Child Corporation (: Lee Communications/Axiom Group)

. 159 CLAIRE

.160, 161 GreeNs

ee. .

. 162,163

Alitalia .

. 164, 165, 166 ) Nebraska Development of Economic Development (:

Market Concepts, Inc.) ) Shooters (: Riley Design Associates) ) Lexmark/IBM

(: Interbrand NY)

. 167 Metro Restaurant (: Collaborative Design Company)

. 168, 169 ) , )

PANORAMA CENTER (: ).

5/21/2018

27/44

27

. 170 Chinese Laundry (

., ), (:

, 1990)

. 171 (: )

.172

( ).

. 173 homeofresh.

.

. 174 COSMOTE

7.6

, ,

,

.

. 175

5/21/2018

28/44

28

. 176 Ken Cato

(1988).

.177 NEED (=)

Near East Emergency Donations .

. 178, 179

. 180, 181, 182

. 183 Nippon Design Centre, Nagai, 1965.

. 184, 185 Expo 64 , Armin Hofmann,1964

. 186 Ellen

Steininger. Tobias Oleson Design, Inc.

. 187 Jorgen Group.

Lambert Design Studio.

5/21/2018

29/44

29

. 188, 189, 190, 191, 192, 193 International Business Machines(IBM),

Westinghouse, United Parcels Service American Broadcasting Corporation (ABC)

Paul Rand.

. 194

. 195

(: Chermayeff and Geismar)

. 196 design Minale, Tattersfield & Partners

.

. 197 Renault, Victor Vasarely, 1972.

. 198 1964 .

Yusaku Kamekura.

. 199 . 1984

, Robert Miles Runyan, 1980.

. 200 Star Channel (star=).

Alan Peckolick.

5/21/2018

30/44

30

. 201 Zinc Development Association.

Forbes 1966.

E . 202, 203 ) Travel Services of America, Hornall

Anderson Design Works ) Eli Automation. Ostro Design.

E . 204, 205 ) Norcal Waste Systems, Inc. (: Muhlhauser &

Young, Inc.) ) Brush Up. (: Persiani Design).

E . 206, 207, 208, 209 ) Sandy Sabo ( : Supon Design Group) )

Kim Cooper Film & Video Production (: Graphica Design & Communications)

) Daniel Electrical (:Persiani Design) ) Saint Louis Zoo-Adopted

Animal (: Chiow Communication)

. 210,211

1997, , 1995

. .

. . ,

.

.

. 212 SHELL.

.

5/21/2018

31/44

31

E . 213, 214, 215, 216, ) International Spa & Fitness Association (:

Pat Taylor Inc.) ) Furnish a Future (: Tobias Oleson Design, Inc.) )

Rehabilitation Hospital of Indiana (: Jackson Studio) ) Fifth Western Regional

Triathlon Clubs Champ ( : Mark Palmer Design)

7.7 -

. .

,

.

. 217, 218 - Bauhaus )

Peter Rohl, 1919 ) Oskar Schlemmer, 1922

. 219 / NEXT (: Paul Rand).

. 220 - Studio di Pelle (: .)

. 221 - (:

., 1998).

. 222 J.Frank &

Associates. Abrams Design Group.

5/21/2018

32/44

32

. 223 - Tony Randall National Actors Theatre.

Christina Freyss.

. 224

.

. 225 97

.

.

Mercedes

.

Lacoste

.

logo .

.

.

7.8 /

/ :

-

. 226

Coca-Cola .

.

5/21/2018

33/44

33

7.9

.

. , ,

.. Coca-Cola Mobil.

.

.

. 227 British Telecom

. .

.

. ,

, .

.

(- -).

7.10 /

/ :

/ / / ,

/ / , /

: ,

,

, ,

, ,

; ,

,

(

, )

-

7.11

5/21/2018

34/44

34

DICTA compact discs (cd)

. Juan Santandreu

:

1.

, i c.

2. compact disc.

.

3. compact disc d ( D),

( F)

( ).

4. compact disc d.

c a. G

. H I

.

5. J .

.

. 228, 229, 230, 231

8.

8.1 (corporate identity) - ;

corporate identity

. house style.

E ,

.

..

(business cards)

5/21/2018

35/44

35

(compliment slips)

fax

, ..

. 232, 233 Dicta

E . 234

. 235 E (: Dornig Grafik Design)

:

, , , ,

( , -pins, )

POP (points of purchase)

(, , , .)

..

Lacoste

5/21/2018

36/44

36

. 236, 237, 238 , ,

. .

. 238, 239, 240 Depot

des vins .

. 241, 242, 243, 244 Hogans market ( )

. J.Anderson, J.LaPine, D.Weir

L.Ng Hornall Anderson Design Works

. 245, 246 )

97-98.

1998 ) (: Colibri Graphic

Design Studio)

. 247 The cover art of Blue Note records.

.

. 248, 249 - -

(: Chee Wang Ng).

. 250, 251, 252, 253 - Wiltel, Inc .

T.Webb D.Holdren Glenn Monigle and Associates, Inc.

5/21/2018

37/44

37

. 254, 255, 256, 257 - - Long

Company . : Bob Rankin Design for Marketing

. 258, 259, 260, 261 SENSATIONAL.

(: Gerstman+Meyers, Inc).

E . 262 The BODY SHOP.

. 263, 264 - .

. 265, 266

.

. 267

. 268,269 3Com Corporation (stand)

. C.Mok, D.Horstman N.Bauch Clement Mok Designs, Inc.

8.2

.

(3 -D).

.

.

multimedia (4-D).

5/21/2018

38/44

38

. 270, 271 VAW aluminium AG .

8.3

:

,

,

, ..

E . 272, 273, 274

. 275

. 97.

E . 276, 277 Design MARIO BOTTA

DESIGN.

( ).

E . 278, 279 Design

. 12

.

( ).

5/21/2018

39/44

39

. 280, 281 . Blue Note

.

9.

9.1

(

) /

, ,

; .

, ,

. /,

(, , fax, e-mail) , (

)

.

.

( ).

.

/ .

, fax, e-mail.

,

. (compliment slips)

With compliments (

: ). fax

/, fax. .

.

.

.

5/21/2018

40/44

40

, , , ..

( ) ,

, .

:

9.2

4 ( 210297mm). M

.

40 110 gr/m2.

DL ( 110220mm, 4 ).

.

.

.

.

.

, .

, .

. 9558mm .

120 250-300 gr/m2.

.

. 282, 283, 284, 285,

(compliment slips)

4 (99210mm) .

.

fax 4 . ,

(.. ),

.

5/21/2018

41/44

41

. 286 E (: Stephanie Choi)

. 287 , video Good

Pictures (:Jennifer Morla, Sharrie Brooks)

. 288 , (:

Richardson or Richardson)

. 289 , (:Richardson or

Richardson)

. 290 (: Sigi Ramoser)

. 291 (:Jim Bolek)

. 292 (:Detlef Behr, Graphik Design)

. 293 (: Tatsuaki Yasuno)

9.3

.

(image) .

.

5/21/2018

42/44

42

.

,

,

(corporate identity standards manual).

. 294, 295, 296, 297 . (: Landor Associates).

. 298

.

. 299, 300, 301, 302 -

.

10.

1. .

;

2.

.

3. ;

. 303 .

4. 3-D VAW aluminium (

37.

5. .

.

5/21/2018

43/44

43

6. )

) )

7.

8.

9. .

(, .)

10. - .

( )

11. .

12. .

13.

14.

15. .

16. -

.

11.

. 304, 305, 306, 307 1997-98

(: )

. 308, 309, 310, 311, 312, 313, 314, 315, 316, 317 1997-98 Ionian lines,

- . (: ,

, , )

. 318 IEK OAE 1997-98 (: )

. 319, 320 1993-94

Unicorn. - (:

)

5/21/2018

44/44

44

. 321, 322, 323, 324, 325, 326, 327, 328, 329 1997-98

Bimbo. -

(: , , )

. 330 IEK OAE 1997-98 Jazz (:

)

. 331, 332, 333 1995-96

Delta airlines (: )

12. 1

1. M.Beaumont, Type & Colour, Phaidon, 1991

2. M.Bruce-Mitford, Signs and Symbols, Dorling Kindersley, 1996

3. D.Carter,American Corporate Identity,Art Direction Book Company, 1993

4. P.Dormer, Design since 1945,Thames and Hudson, 1995.

5. M.Gordon and E.Dodd, Decorative Typography, Phaidon, 1990

6. S.Heller & L.Fili, Italian Art Deco. Graphic design between the wars, Cronicle Books, 1993

7. R.Hollis, Graphic Design. A concise History, Thames and Hudson, 1994

8. A.and I.Livingston, The Thames and Hudson Dictionary of Graphic Design and Designers,

Thames and Hudson,1996

9. B.Munari, Fantasia,Universale Laterza 1979.

10. J.Murphy and M.Rowe, how to DESIGN TRADEMARKS AND LOGOS, Phaidon 199111. Business Stationery Graphics, P-I-E Books, 1994

12. J.Parramon, Lettering and logotypes, 1991

13. M.Sims, Sign Design, Van Nostrand Reinhold, 1991

14. A.Swann, Basic Design and Layout, Phaidon, 1987

15. ., , , 1970.

16. Two man poster show, Design

Milton Glaser Tony Palladino, 1997

17. , Design

., 1997

18. (, : ) . 1, 2, 3, 4, 5, 8

19. ., , , 1995-96, 1997-98

20. ., , .

21. MECANORMA