ΓΡΑΦΙΣΤΙΚΕΣ ΕΦΑΡΜΟΓΕΣ ΙΙ

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ΓΡΑΦΙΣΤΙΚΕΣ ΕΦΑΡΜΟΓΕΣ ΙΙΑ΄ ΤΕΕ 2ου ΚΥΚΛΟΥΤΟΜΕΑΣ ΕΦΑΡΜΟΣΜΕΝΩΝ ΤΕΧΝΩΝ - ΚΑΤΕΥΘΥΝΣΗ ΓΡΑΦΙΚΩΝ ΤΕΧΝΩΝGRAPHIC DESIGN IIDEPARTMENT OF APPLIED ARTS - GRAPHIC ARTS ORIENTATION

Transcript of ΓΡΑΦΙΣΤΙΚΕΣ ΕΦΑΡΜΟΓΕΣ ΙΙ

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    1

    1. . 3

    . 3

    (design) . 3

    H . 3

    2. . 4

    . 4

    . 4

    . 5

    . 5

    . 6

    . 6

    3. . 6

    . 6

    4. . 8

    . 12

    . 14

    5. . 17

    6. . 18

    ; . 19

    ; . 19

    . 20

    7. (visual identity)

    ; . 21

    ; . 22

    ; . 23

    . 23

    . 24

    . 27

    - . 31

    / . 32

    . 33

    /

    . 33

    . 34

    8.

    (corporate identity) - ; . 35

    . 38

    . 38

    9.

    . 39

    . 40

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    . 42

    10. . 42

    11. . 43

    12. . 44

    1.

    1.1

    .

    . .

    ,

    .

    1.2 (design)

    (design) .

    , , ,

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    1.3

    (graphic design, )

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    , , , , , ,

    , , , (web pages)

    (INTERNET) .

    1 2. (1998) COLIBRI

    & ADAM

    2. (THE DESIGN PROCESS)

    . (design)

    , ,

    .

    -

    :

    . .

    .

    .

    . .

    . .

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    :

    1.

    2. -

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    2.1

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    2.2

    :

    1. (design concept)

    2. .

    3. , , .

    4.

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    2.3

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    3.

    2.4

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    2.5

    . 4a,b,c etc. .

    2.6 o o

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    ,

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    , .

    .

    . 5 6 . .1.

    3. H

    , , , .

    ,

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    : , , slides, ,

    video, multimedia .

    ,

    .

    .

    3.1

    1. ( ) : .

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    7

    .

    canson (

    ). .

    .. .

    .

    .7.

    2. .

    .. ,

    .

    .

    .8.

    3. , ,

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    4 (21 29,7 cm), 3 (29,7 X 42 cm), 35 50 cm, 50 70 cm

    .

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    8

    .

    4.

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    :

    1.

    2.

    3. :

    4. : (, , ..)

    5. : extra light lightmediumbold - extra bold

    6. : (italics)

    7. : - -

    8. (spacing)

    9.

    . 9 Univers Adrian Frutiger 1954.

    .

    . ;

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    9

    .

    .

    :

    Sans serif

    Times New Roman

    , ,

    , ,

    , .

    (block)

    . 10 MECANORMA

    . 11

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    10

    . 12 Acrofonts ( . 2)

    . 13 Bifur Cassandre Fonderie Deberny et

    Peignot 1929.

    . 14 To 1 Avant Garde.

    Herb Lubalin 1968. Lubalin

    / , 1970.

    . 15 .

    . 16

    .

    . 17 Lily Lee. E

    -.

    . 18

    . 19 Piet Zwart, , 1929.

    . 20 .

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    E . 21 Cheret, ,1879.

    E . 22 Kokoschka, ,1908

    . 23 J.H. McNair and F. and M. Macdonald, The Glasgow Institute

    of Fine Arts, 1895.

    . 24 THE GLASGOW STYLE 1984.

    .

    . 25 -

    1994.

    . 26 Doktor Mabuso Kasimir Malevich 1927

    . 27

    (image) .

    .

    Coley, Porter, Bell delicatessen Clare Connery

    .

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    4.1

    . 28 A ( Fantasia Bruno Munari)

    . 29 30 Dinner Music Carla Bley.

    ( ),

    (: ),

    ( Carla Bley pyrex

    - )

    .. !!!

    John Hunt Carla Bley 1977.

    . 31 Alvin Ailey

    (: Steff Geissbuhler, 1983)

    . 32 , 1941

    . 33 Rapida,1931 (rapida=)

    E . 34 G. Podsiri, , 1933.

    .

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    . 35 Herb Lubalin

    Grumbacher.

    E . 36 Tony Paladino, 1996

    E . 37 Tony Paladino. 1965

    Alfred Hitchcock . :

    PSYCHO, , ;

    . . ( Paladino Glaser Design

    1997)

    E . 38 Milton Glaser, 50 Vespa, 1996.

    . 39 Womans day, Federico, 1953.

    . 40 41 Gerry Mulligan

    .

    .

    .

    . 42 Heat wave (= ). .

    . 43I Dispigna, 1976.

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    . 44, 45, 46, 47 1

    Graphic Design, North College, 1993. ) ) , )

    , ) ?

    4.2

    20

    . , Mallarme, Apollinaire, Marinetti ,

    .

    1897 20 Mallarme un coup de des

    ( ) . Mallarme

    .

    ( )

    .

    . .

    .

    ,

    .

    .48 Mallarme

    Guillaume Apollinaire (1880-1918)

    Calligrammes

    .

    .

    . 49 50 Calligrammes(1917) Apollinaire.

    Filippo Tommaso Marinetti (1876-1944), , ,

    .

    .

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    Zang Tumb Tumb , Marinetti

    .

    Marinetti

    .

    .

    .

    . 51 Marinetti Zang Tumb Tumb (1912)

    . 52 53 Marinetti (1919) ) ) .

    . 54 Marinetii Parole in Liberta Futuriste, 1932.

    . 55 , Marinetti, 1925

    Schwitters, Van Doesburg, Lissitzky ,

    .

    .

    . 56 Dada , Kurt Schwitters

    Theo van Doesburg.

    . 57 Klassiek-Barok-Modern

    Theo van Doesburg to 1920.

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    . 58 Lissitzky, 1923.

    . .

    . 59, 60 , , . 1, 1945.

    . 61 LORD, Paolo Garretto, 1930

    . 62 Barney Bubbles (1942-83) 1977

    Blockheads Ian Dury.

    . 63 , Herb Lubalin

    . 64 To Mother & Child Herb Lubalin

    . .

    . 65 Herb Lubalin

    . 66 3 4

    Washington Shapes+Patterns (stop 1).

    Choose a spot to stand where you can easily see the mobile sculpture overhead

    . slowly

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    Alexander Calder.

    . 67 . Bull Rodger,

    Allman Associates.

    . 68 OVENALL, Zoltan Tomasi, 1942

    . 69 Alan Fletcher 1985 100

    .70 (1966).

    . 71 Pirelli Cintura

    Fletcher/Forbes/Gill 1963.

    5.

    1. (

    Washington Shapes+Patterns).

    . 72

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    . 73

    2. (

    . 6 )

    . 74

    3. .

    .

    .

    4. : , , , , , , ,

    , , , .

    6.

    . , ,

    .

    . 75

    . 76 77

    Champolion.

    .

    . ,

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    ,

    .

    6.1 ;

    . ..

    . ,

    .

    . 78, 79, 80, 81, 82 ) )

    / ) ) )

    . 83, 84, 85, 86, 87 ) )

    ) ) )

    . 88, 89, 90, 91, 92 8 ) ) )

    ) )

    . 97, 98 ) )

    6.2 ;

    .

    . ,

    . , ,

    .

    .

    .

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    . 93, 94, 95, 96 ) )

    , , , )

    , )

    -

    .

    6.3

    . .. ()

    , , ,

    .

    , ,

    .

    . 99, 100, 101, 102, 103, 104, 105, 106

    .

    . 107 ,

    .

    17 18

    , .

    . 108, 109

    . ,

    Coca-Cola, Kodak, Singer .

    .

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    30 .

    .

    -.

    .

    .

    .

    .

    .

    7. (visual identity)

    7.1 ;

    , , ,

    , , , ., .

    . 110, 111 Mobil Oil, Thomas Geismar (Chermayeff and Geismar

    Inc.), 1964.

    . 112, 113 EKO ELINOIL.

    . 114, 115, 116, 117 To Coca-Cola

    Landor Associates to 1986.

    .

    . 118, 119, 120, 121

    Landor Associates 1986

    Coca-Cola.

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    .

    .

    .

    ,

    .

    . 122, 123, 124 ) Follia (1934, Giuseppe Terragni)

    ZANOTTA The sixties

    Gregotti Associati 1983 ) Tizio 3

    ARTEMIDE ) SONY .

    E . 125 cd .

    SPHERE EMI,

    , Melvana.

    E . 125, 126, 127 TIME INTERNATIONAL (6 1992, 5

    1996, 4 1996).

    . 1996

    ,

    .

    7.2 ;

    . .

    .

    .

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    , , ,

    , , .

    , .

    . 128, , comic Asterix, 129, , 130,

    , 131, NATIONAL GEOGRAPHIC,

    132, gratacielo, 133, Jazz , 134,

    , 135, Liberation, 136,

    PABLO LIVE.

    , , , ,

    .

    7..3 ;

    7.4

    , . , .

    . designer ,

    .

    , .

    . 3, ,

    : .

    : . :

    ; , ,

    .

    . , , ,

    , ,

    , .

    . , CAMEL,

    , , , ,

    .

    . ,

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    ,

    , , , ,

    - . /

    .

    . , ,

    . ; : .

    . 137, 138, 139 ) - , , 1984 )

    )

    .

    7.5 (logotype)*

    ( ) .

    : -,

    ( ,

    ).

    , , ,

    , .

    (spacing). ,

    ,

    , ,

    , , .

    .

    .

    ( ).

    .

    .

    * : logotype () .

    ( ) ,

    ( ).

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    . 140 145. Design

    ( ) ) (1993-95) ) (1995-97) ) )

    ) )

    . 146, 147 THE COOPER UNION

    SCHOOL OF ART & ARCHITECTURE, Herb Lubalin, 1960s.

    . 148 (: Hill and Knowlton, Inc.)

    . 149 Herb Lubalin

    . 150 Khourys Clothing Store (: Art City Corporation)

    . 151, 152 New Man (: Raymond Lowey, 1967).

    designer 1969).

    .

    .153 Yves Saint Laurent A.M.Cassandre 1963.

    . 154 SWATCH.

    swiss watch (= ).

    . 155 ESPRIT

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    . 156, 157 ) : , 1996 ) : Communication Arts,Inc.

    . 158 The Fair Child Corporation (: Lee Communications/Axiom Group)

    . 159 CLAIRE

    .160, 161 GreeNs

    ee. .

    . 162,163

    Alitalia .

    . 164, 165, 166 ) Nebraska Development of Economic Development (:

    Market Concepts, Inc.) ) Shooters (: Riley Design Associates) ) Lexmark/IBM

    (: Interbrand NY)

    . 167 Metro Restaurant (: Collaborative Design Company)

    . 168, 169 ) , )

    PANORAMA CENTER (: ).

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    . 170 Chinese Laundry (

    ., ), (:

    , 1990)

    . 171 (: )

    .172

    ( ).

    . 173 homeofresh.

    .

    . 174 COSMOTE

    7.6

    , ,

    ,

    .

    . 175

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    . 176 Ken Cato

    (1988).

    .177 NEED (=)

    Near East Emergency Donations .

    . 178, 179

    . 180, 181, 182

    . 183 Nippon Design Centre, Nagai, 1965.

    . 184, 185 Expo 64 , Armin Hofmann,1964

    . 186 Ellen

    Steininger. Tobias Oleson Design, Inc.

    . 187 Jorgen Group.

    Lambert Design Studio.

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    . 188, 189, 190, 191, 192, 193 International Business Machines(IBM),

    Westinghouse, United Parcels Service American Broadcasting Corporation (ABC)

    Paul Rand.

    . 194

    . 195

    (: Chermayeff and Geismar)

    . 196 design Minale, Tattersfield & Partners

    .

    . 197 Renault, Victor Vasarely, 1972.

    . 198 1964 .

    Yusaku Kamekura.

    . 199 . 1984

    , Robert Miles Runyan, 1980.

    . 200 Star Channel (star=).

    Alan Peckolick.

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    . 201 Zinc Development Association.

    Forbes 1966.

    E . 202, 203 ) Travel Services of America, Hornall

    Anderson Design Works ) Eli Automation. Ostro Design.

    E . 204, 205 ) Norcal Waste Systems, Inc. (: Muhlhauser &

    Young, Inc.) ) Brush Up. (: Persiani Design).

    E . 206, 207, 208, 209 ) Sandy Sabo ( : Supon Design Group) )

    Kim Cooper Film & Video Production (: Graphica Design & Communications)

    ) Daniel Electrical (:Persiani Design) ) Saint Louis Zoo-Adopted

    Animal (: Chiow Communication)

    . 210,211

    1997, , 1995

    . .

    . . ,

    .

    .

    . 212 SHELL.

    .

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    E . 213, 214, 215, 216, ) International Spa & Fitness Association (:

    Pat Taylor Inc.) ) Furnish a Future (: Tobias Oleson Design, Inc.) )

    Rehabilitation Hospital of Indiana (: Jackson Studio) ) Fifth Western Regional

    Triathlon Clubs Champ ( : Mark Palmer Design)

    7.7 -

    . .

    ,

    .

    . 217, 218 - Bauhaus )

    Peter Rohl, 1919 ) Oskar Schlemmer, 1922

    . 219 / NEXT (: Paul Rand).

    . 220 - Studio di Pelle (: .)

    . 221 - (:

    ., 1998).

    . 222 J.Frank &

    Associates. Abrams Design Group.

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    . 223 - Tony Randall National Actors Theatre.

    Christina Freyss.

    . 224

    .

    . 225 97

    .

    .

    Mercedes

    .

    Lacoste

    .

    logo .

    .

    .

    7.8 /

    / :

    -

    . 226

    Coca-Cola .

    .

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    7.9

    .

    . , ,

    .. Coca-Cola Mobil.

    .

    .

    . 227 British Telecom

    . .

    .

    . ,

    , .

    .

    (- -).

    7.10 /

    / :

    / / / ,

    / / , /

    : ,

    ,

    , ,

    , ,

    ; ,

    ,

    (

    , )

    -

    7.11

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    DICTA compact discs (cd)

    . Juan Santandreu

    :

    1.

    , i c.

    2. compact disc.

    .

    3. compact disc d ( D),

    ( F)

    ( ).

    4. compact disc d.

    c a. G

    . H I

    .

    5. J .

    .

    . 228, 229, 230, 231

    8.

    8.1 (corporate identity) - ;

    corporate identity

    . house style.

    E ,

    .

    ..

    (business cards)

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    (compliment slips)

    fax

    , ..

    . 232, 233 Dicta

    E . 234

    . 235 E (: Dornig Grafik Design)

    :

    , , , ,

    ( , -pins, )

    POP (points of purchase)

    (, , , .)

    ..

    Lacoste

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    . 236, 237, 238 , ,

    . .

    . 238, 239, 240 Depot

    des vins .

    . 241, 242, 243, 244 Hogans market ( )

    . J.Anderson, J.LaPine, D.Weir

    L.Ng Hornall Anderson Design Works

    . 245, 246 )

    97-98.

    1998 ) (: Colibri Graphic

    Design Studio)

    . 247 The cover art of Blue Note records.

    .

    . 248, 249 - -

    (: Chee Wang Ng).

    . 250, 251, 252, 253 - Wiltel, Inc .

    T.Webb D.Holdren Glenn Monigle and Associates, Inc.

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    . 254, 255, 256, 257 - - Long

    Company . : Bob Rankin Design for Marketing

    . 258, 259, 260, 261 SENSATIONAL.

    (: Gerstman+Meyers, Inc).

    E . 262 The BODY SHOP.

    . 263, 264 - .

    . 265, 266

    .

    . 267

    . 268,269 3Com Corporation (stand)

    . C.Mok, D.Horstman N.Bauch Clement Mok Designs, Inc.

    8.2

    .

    (3 -D).

    .

    .

    multimedia (4-D).

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    . 270, 271 VAW aluminium AG .

    8.3

    :

    ,

    ,

    , ..

    E . 272, 273, 274

    . 275

    . 97.

    E . 276, 277 Design MARIO BOTTA

    DESIGN.

    ( ).

    E . 278, 279 Design

    . 12

    .

    ( ).

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    . 280, 281 . Blue Note

    .

    9.

    9.1

    (

    ) /

    , ,

    ; .

    , ,

    . /,

    (, , fax, e-mail) , (

    )

    .

    .

    ( ).

    .

    / .

    , fax, e-mail.

    ,

    . (compliment slips)

    With compliments (

    : ). fax

    /, fax. .

    .

    .

    .

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    40

    , , , ..

    ( ) ,

    , .

    :

    9.2

    4 ( 210297mm). M

    .

    40 110 gr/m2.

    DL ( 110220mm, 4 ).

    .

    .

    .

    .

    .

    , .

    , .

    . 9558mm .

    120 250-300 gr/m2.

    .

    . 282, 283, 284, 285,

    (compliment slips)

    4 (99210mm) .

    .

    fax 4 . ,

    (.. ),

    .

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    . 286 E (: Stephanie Choi)

    . 287 , video Good

    Pictures (:Jennifer Morla, Sharrie Brooks)

    . 288 , (:

    Richardson or Richardson)

    . 289 , (:Richardson or

    Richardson)

    . 290 (: Sigi Ramoser)

    . 291 (:Jim Bolek)

    . 292 (:Detlef Behr, Graphik Design)

    . 293 (: Tatsuaki Yasuno)

    9.3

    .

    (image) .

    .

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    .

    ,

    ,

    (corporate identity standards manual).

    . 294, 295, 296, 297 . (: Landor Associates).

    . 298

    .

    . 299, 300, 301, 302 -

    .

    10.

    1. .

    ;

    2.

    .

    3. ;

    . 303 .

    4. 3-D VAW aluminium (

    37.

    5. .

    .

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    43

    6. )

    ) )

    7.

    8.

    9. .

    (, .)

    10. - .

    ( )

    11. .

    12. .

    13.

    14.

    15. .

    16. -

    .

    11.

    . 304, 305, 306, 307 1997-98

    (: )

    . 308, 309, 310, 311, 312, 313, 314, 315, 316, 317 1997-98 Ionian lines,

    - . (: ,

    , , )

    . 318 IEK OAE 1997-98 (: )

    . 319, 320 1993-94

    Unicorn. - (:

    )

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    . 321, 322, 323, 324, 325, 326, 327, 328, 329 1997-98

    Bimbo. -

    (: , , )

    . 330 IEK OAE 1997-98 Jazz (:

    )

    . 331, 332, 333 1995-96

    Delta airlines (: )

    12. 1

    1. M.Beaumont, Type & Colour, Phaidon, 1991

    2. M.Bruce-Mitford, Signs and Symbols, Dorling Kindersley, 1996

    3. D.Carter,American Corporate Identity,Art Direction Book Company, 1993

    4. P.Dormer, Design since 1945,Thames and Hudson, 1995.

    5. M.Gordon and E.Dodd, Decorative Typography, Phaidon, 1990

    6. S.Heller & L.Fili, Italian Art Deco. Graphic design between the wars, Cronicle Books, 1993

    7. R.Hollis, Graphic Design. A concise History, Thames and Hudson, 1994

    8. A.and I.Livingston, The Thames and Hudson Dictionary of Graphic Design and Designers,

    Thames and Hudson,1996

    9. B.Munari, Fantasia,Universale Laterza 1979.

    10. J.Murphy and M.Rowe, how to DESIGN TRADEMARKS AND LOGOS, Phaidon 199111. Business Stationery Graphics, P-I-E Books, 1994

    12. J.Parramon, Lettering and logotypes, 1991

    13. M.Sims, Sign Design, Van Nostrand Reinhold, 1991

    14. A.Swann, Basic Design and Layout, Phaidon, 1987

    15. ., , , 1970.

    16. Two man poster show, Design

    Milton Glaser Tony Palladino, 1997

    17. , Design

    ., 1997

    18. (, : ) . 1, 2, 3, 4, 5, 8

    19. ., , , 1995-96, 1997-98

    20. ., , .

    21. MECANORMA