ΕΡΕΥΝΑ ΕΞΑΓΩΓΙΚΗΣ ΑΓΟΡΑΣ
description
Transcript of ΕΡΕΥΝΑ ΕΞΑΓΩΓΙΚΗΣ ΑΓΟΡΑΣ
-
.............................................................................................................. 3 ................................................................................ 3 ........................................................................................................... 4 Ansoff ...................................................................................................................... 5 C ...................................................................................................... 6 -P ................................................................................... 9 ............................................................................................................................. 16 .......................................................................................................... 19 ................................................................................................................ 19 ............................................................................................................. 21 ...................................................................................................................... 23 ............................................................................................................................... ....... 25
2
-
:
x x -
x x
.
1.
.
3
-
. - .
2. .
x .
4
-
x .
x
:
x x x x
2.1 Ansoff
Ansoff .
Ansoff .
5
-
2.2 C
x x x x
C
C
x (Company)x (Country)x (Customer)x (Contacts)x (Competition)
- -
x x -
x
6
-
x x x
-
x x x x x x x x
-
x x x x x x
7
-
.
O
SWOT
x x x
x
x x x x
8
-
x
3. -P
P -P C
P
(Product) (Place) (Partner) (Price) (Promotion)
W
FAB
)
FAB
9
-
....
..
- CE
-
-
W
11
-
W
-
.
1 2 3
1
2
3 /
4
5
6
12
-
7
8
9
W x Incoterms1 - Free-on-Board &K & &/W /W /&. FOB
FCA FCA LCL FCL )
1 /
13
-
CIP
CIF
) : .
.
.
.
x x x x x x x x x x x x x
W
14
-
PR - x Biz Tradeshows. www..
x Trade Show News Network TSNN www..
15
-
.
4. - .
www..//. .
.
16
-
x www.. Market Access Map - D D
x www.. International Trade Centre - /TC /d .
:
17
-
2 3 *
x x x x
:
18
-
5. 5.1
.
-- -
:
-
19
-
2. .
x x x
.
2 ^,tt
-
x x x
x x x x x
5.2
),
x x x - x
21
-
x
x x
x x x x
:
x x x x x x x x x x K x x x
22
-
Ansoff
.
CE
CE
-
-
-
/ / /
/
23
-
-
SWOT
/
: www..//
- :
.
Louise Reid
24
-
-
:....
.
-
1.
2.
3.
4.
5.
6.
7.
8.
25
-
9.
11.
12.
.
)
26
-
A
27
-
- )
- -
28
-
--
29
-
. 1
2
3
4
5
6
31
-
7
8
1
2
3
4
32
-
.
1.
2.
.
.
.
.
)
33
-
3. .
4. : .../.../......
34