πωλήσεις...
date post
16-Jul-2015Category
Sales
view
147download
1
Embed Size (px)
Transcript of πωλήσεις...
- , , ,
. . *Harvard University
Dr. Dimitrios P. Kamsaris
Dr. Dimitrios P. Kamsaris*Harvard University
Dr. Dimitrios P. Kamsaris
Dr. Dimitrios P. Kamsaris*
Dr. Dimitrios P. Kamsaris
Dr. Dimitrios P. Kamsaris* : ,
Dr. Dimitrios P. Kamsaris
Dr. Dimitrios P. Kamsaris*: , , (Theodorson & Theodorson, 1969) (Osgood, 1957)
Dr. Dimitrios P. Kamsaris
Dr. Dimitrios P. Kamsaris*: (Gerbner, 1967): (Rogers, 1987)
Dr. Dimitrios P. Kamsaris
Dr. Dimitrios P. Kamsaris* : ( ) ( )
Dr. Dimitrios P. Kamsaris
Dr. Dimitrios P. Kamsaris* . :, ,
Dr. Dimitrios P. Kamsaris
Dr. Dimitrios P. Kamsaris* , :
Dr. Dimitrios P. Kamsaris
Dr. Dimitrios P. Kamsaris* , :
: , , , ..
Dr. Dimitrios P. Kamsaris
Dr. Dimitrios P. Kamsaris* : ,
Dr. Dimitrios P. Kamsaris
Dr. Dimitrios P. Kamsaris*
Dr. Dimitrios P. Kamsaris
Dr. Dimitrios P. Kamsaris*
,
Dr. Dimitrios P. Kamsaris
:
Dr. Dimitrios P. Kamsaris*Harvard University
Dr. Dimitrios P. Kamsaris
:
,
,
Dr. Dimitrios P. Kamsaris*Harvard University
Dr. Dimitrios P. Kamsaris
:
, , , , , ,
Dr. Dimitrios P. Kamsaris*Harvard University
Dr. Dimitrios P. Kamsaris
:
After sales service
Dr. Dimitrios P. Kamsaris*Harvard University
Dr. Dimitrios P. Kamsaris
:
,
Dr. Dimitrios P. Kamsaris* Harvard University
Dr. Dimitrios P. Kamsaris
:
,
,
Dr. Dimitrios P. Kamsaris* Harvard UniversityHarvard University
Dr. Dimitrios P. Kamsaris
:
,
,
,
Dr. Dimitrios P. Kamsaris* Harvard UniversityHarvard University
Dr. Dimitrios P. Kamsaris
:
,
,
,
,
,
,
,
Dr. Dimitrios P. Kamsaris* Harvard University
Dr. Dimitrios P. Kamsaris
:
, , ,
, ,
,
Dr. Dimitrios P. Kamsaris* Harvard University
Dr. Dimitrios P. Kamsaris
- :
,
Dr. Dimitrios P. Kamsaris* Harvard University
Dr. Dimitrios P. Kamsaris
:
,
Dr. Dimitrios P. Kamsaris* Harvard University
Dr. Dimitrios P. Kamsaris
,
,
MBO ,
,
,Dr. Dimitrios P. Kamsaris* Harvard University
Dr. Dimitrios P. Kamsaris
Dr. Dimitrios P. Kamsaris*
Dr. Dimitrios P. Kamsaris
Service Service /
Dr. Dimitrios P. Kamsaris*
Dr. Dimitrios P. Kamsaris
:
, , , , , , , .
Dr. Dimitrios P. Kamsaris*
Dr. Dimitrios P. Kamsaris
, , , . Dr. Dimitrios P. Kamsaris*
Dr. Dimitrios P. Kamsaris
Service :
-, , , . Dr. Dimitrios P. Kamsaris*
Dr. Dimitrios P. Kamsaris
:
,
Dr. Dimitrios P. Kamsaris*
Dr. Dimitrios P. Kamsaris
Service ():
( ), , .
Dr. Dimitrios P. Kamsaris*
Dr. Dimitrios P. Kamsaris
/ : , , , , , Dr. Dimitrios P. Kamsaris*
Dr. Dimitrios P. Kamsaris
Dr. Dimitrios P. Kamsaris*
Dr. Dimitrios P. Kamsaris
, , , , , Dr. Dimitrios P. Kamsaris*
Dr. Dimitrios P. Kamsaris
:
Dr. Dimitrios P. Kamsaris*
Dr. Dimitrios P. Kamsaris
: . . , turn-over. Dr. Dimitrios P. Kamsaris*
Dr. Dimitrios P. Kamsaris
:
, , , .
Dr. Dimitrios P. Kamsaris*
Dr. Dimitrios P. Kamsaris
: . , , , . , , , . Dr. Dimitrios P. Kamsaris*
Dr. Dimitrios P. Kamsaris
: . .
Dr. Dimitrios P. Kamsaris*
Dr. Dimitrios P. Kamsaris
Dr. Dimitrios P. Kamsaris*
Dr. Dimitrios P. Kamsaris
Dr. Dimitrios P. Kamsaris*
Dr. Dimitrios P. Kamsaris
a. b. , c. d.
Dr. Dimitrios P. Kamsaris*
Dr. Dimitrios P. Kamsaris
Dr. Dimitrios P. Kamsaris*
Dr. Dimitrios P. Kamsaris
.
Dr. Dimitrios P. Kamsaris*
Dr. Dimitrios P. Kamsaris
:
( ) Dr. Dimitrios P. Kamsaris*
Dr. Dimitrios P. Kamsaris
: role playing
Dr. Dimitrios P. Kamsaris*
Dr. Dimitrios P. Kamsaris
Dr. Dimitrios P. Kamsaris*
Dr. Dimitrios P. Kamsaris
Dr. Dimitrios P. Kamsaris*
Dr. Dimitrios P. Kamsaris
: , , ( )
- . ,
Dr. Dimitrios P. Kamsaris*
Dr. Dimitrios P. Kamsaris
:
- , , , , - , Dr. Dimitrios P. Kamsaris*
Dr. Dimitrios P. Kamsaris
Dr. Dimitrios P. Kamsaris*
Dr. Dimitrios P. Kamsaris
( ) , . , . , , , . .
Dr. Dimitrios P. Kamsaris*
Dr. Dimitrios P. Kamsaris
( ) . , . . , . .
Dr. Dimitrios P. Kamsaris*
Dr. Dimitrios P. Kamsaris
, . , . , . Dr. Dimitrios P. Kamsaris*
Dr. Dimitrios P. Kamsaris
. . , . Dr. Dimitrios P. Kamsaris*
Dr. Dimitrios P. Kamsaris
: , , , : , , : , , , : , , Dr. Dimitrios P. Kamsaris*
Dr. Dimitrios P. Kamsaris
. (. . ). .
Dr. Dimitrios P. Kamsaris*
Dr. Dimitrios P. Kamsaris
- - , - , - - , , ,
Dr. Dimitrios P. Kamsaris*
Dr. Dimitrios P. Kamsaris
()
Dr. Dimitrios P. Kamsaris*
Dr. Dimitrios P. Kamsaris
Dr. Dimitrios P. Kamsaris*
Dr. Dimitrios P. Kamsaris
: . .
,
, ,
Dr. Dimitrios P. Kamsaris*
Dr. Dimitrios P. Kamsaris
: , , , , . . .
Dr. Dimitrios P. Kamsaris*
Dr. Dimitrios P. Kamsaris
: , , , . , .
Dr. Dimitrios P. Kamsaris*
Dr. Dimitrios P. Kamsaris
: - - - -
Dr. Dimitrios P. Kamsaris*
Dr. Dimitrios P. Kamsaris
(promotion), (product), (price) (place), . , . (): , , . : (.. , , , .)
1. (personal selling): , .2. (advertising): , , , , .
3. (public relations): , , .4. (sales promotion): , , , .
, . , , .
1. , .2. , (, , ).3. , (.. , , .).
(corporate identity): , . (corporate image): , , .
, , , .
(corporate communications): . , - , , . ( ) (, , , )
: -, : , , . : , , .: , , .: , , , , , , . : , , .
: , , . : , , , .: , , , .: , , , , empathy.: , .
4C 4PProduct = CHOICE: .Price = COST: - .Place = CONVENIENCE: .Promotion = COMMUNICATIONS: .
(Positioning) , , . . H .
(Perceptual Mapping) (.. : OPEL, BMW, VOLVO, AUDI .) . . . .
Perceptual Mapping - (gap -). . . - .Image tracking Image gap image modification.
Dr. Dimitrios P. Kamsaris*
Dr. Dimitrios P. Kamsaris
=
+
Dr. Dimitrios P. Kamsaris*
Dr. Dimitrios P. Kamsaris
.
Dr. Dimitrios P. Kamsaris*
Dr. Dimitrios P. Kamsaris
: - - - , - -
Dr. Dimitrios P. Kamsaris*
Dr. Dimitrios P. Kamsaris
, , , Dr. Dimitrios P. Kamsaris*
Dr. Dimitrios P. Kamsaris
service
Dr. Dimitrios P. Kamsaris*
Dr. Dimitrios P. Kamsaris
Dr. Dimitrios P. Kamsaris*
Dr. Dimitrios P. Kamsaris
Dr. Dimitrios P. Kamsaris*
Dr. Dimitrios P. Kamsaris
Dr. Dimitrios P. Kamsaris*
Dr. Dimitrios P. Kamsaris
, , Dr. Dimitrios P. Kamsaris*
Dr. Dimitrios P. Kamsaris
AIDA
Dr. Dimitrios P. Kamsaris*
Dr. Dimitrios P. Kamsaris
AIDA
Dr. Dimitrios P. Kamsaris*
Dr. Dimitrios P. Kamsaris
( ) , , ,
