OLGA KEFALOGIANNIMinister of Tourism

ANDREAS ANDREADISPresident of the Association

of Greek Tourism Enterprises

ANDONIS V. CAMBOURAKISPresident of the Rodos

Hotel Association

GEORGE A. TSAKIRISPresident of the Hellenic

Chamber of Hotels

PANOS LEIVADASSecretary General

Greek National Tourism Organisation

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Hellas

Olga Kefalogianni

Minister of Tourism

ay by day Greek tourism conquers the posi-

tion it deserves on the international tourist

map. We carry on with this attempt through

initiatives, activities and co-coordinated

actions with the various market bodies.

We are focusing on infrastructure, on the qualitative upgrade,

on the even higher-standard provision of services and on the

development of special forms of tourism.

We highlight the various areas of the country in collaboration with

the decentralized administration and we keep in touch with all

the big overseas markets, of course. Great Britain has always

been one of the best supporters of Greek tourism. The British

are among the top visitors of the country. They love Greece, they

are aware of what it has to offer and I reckon that they notice the

progress Greece is making, which gradually moves beyond the

borders of tourism and extends in other fields as well. WTC is

a major tourist event. We are participating as we do every year.

We are in contact with all the tourism-related agents.

This year, however, there is a difference. We have advanced

significantly, we have gained the ground we lost and we are

counting a significant increase in arrivals and revenue. We are

certain that Greek tourism is moving on to another era. Today

we are even more hard-working aiming at the improvement of

the field and that of the Greek economy.

reece is one of the worlds most popular

tourism destinations and its Brand Identity

remains among the strongest in the world.

Statistics so far, depicting the tourist flow

towards Greece, prove that our competitive

advantage, authenticity, is truly invincible.

Greeces naturally blessed sceneries, in combination with mod-

ern tourism infrastructure, attracted millions of tourists in 2013.

A lot of loyal visitors choose Greece as their holiday destination,

while new friends get enthusiastic and become repeaters.

The Ministry of Tourism and the Greek National Tourism Orga-

nization do study all these positive trends that take place in a

volatile economic situation evolving in Europe. Tourism is one

of the most sensitive sectors, directly correlated with the major

social and financial circumstances.

With caution and thoughtfulness, a necessary strategy for the

years to come is being built. We all have to be pro-active and use

all our strengths and means to add value to the most exposed

asset of the Greek Economy, Tourism.

GNTOs participation in WTM 2013, in collaboration with our

exceptional co-exhibitors from the Greek tourism private and

public sector, aims to reinforce our reputation to the European

and global market and sustain the competitiveness of Greeces

Brand Name. Santorini, celebrating the Year of Gastrono-

my and the Region of Attica, will be highlighted in this years

GNTOs stand.

As GNTOs Secretary General, I am committed to the common

cause and I am honored to be part of a dynamic effort that aims

to achieving these goals and upgrade both our Tourism product

and our Brand Name.

Secretary General Greek National Tourism Organisation

Panos Leivadas

Georgios Tsakiris

President of the Hellenic Chamber of Hotels

013 was an exceptional year for Greek Tourism.

More than 17 million visitors spent their holidays

in Greece. It is true that our country functioned more

efficiently and consequently it is in a much bet-

ter position this year than last year- in terms of

tourism- as regards its international image as a

tourist attraction. At the same time, everyone in Greece acknowl-

edges that tourism is that sector of the economy and an activity

that can support the national economy and pull the country out

of the crisis, which will have a particularly positive effect on the

tourist product provided.

This year Greece offered its visitors significant experiences

through several different enriched products, which made their

stay in the country enjoyable.

At the same time, our country, in an international tourist envi-

ronment of tough competition, offers a particularly upgraded

product in terms of services and hotel infrastructure, in an atmo-

sphere of certainty for the safe and unhindered completion of

our visitors holidays..

Bearing this in mind, I consider this year to have been an excep-

tionally successful tourist year, which creates well-founded hope

to all of us for the continuation of a good course in 2014 as well.

We expect to be offering our services to even more visitors with

the same consistency and steady quality.

President of the Association of Greek Tourism Enterprises

Andreas Andreadis

year ago, our country, then trapped in a dual

pre-election process, was essentially fin-

ished as part of the Euro zone. The markets

considered Grexit a given fact, the Greek

people looked on in horror, expecting the

worst, the global community had isolated us, and tourist reserva-

tions had frozen. Riot images were bombarding the international

media and Greece had a severe image crisis to deal with. Today,

the landscape has changed. The 2013 tourism season will appar-

ently break all the records reaching 17.5 million international visi-

tors and 11.5 billion international receipts.

It is a fact that the tourism sector is growing faster than the rest

of the Greek economy. According to the World Travel and Tourism

Council, for the last decade we are traveling with an increase of

4,4%, as far as the tourism GVA is concerned, when the total Greek

GVA is increased by 3,9% the same period. Our direct contribution to

GDP is 8% and if we add the indirect contribution, during 2012, tour-

ism sector contributed to a total 16.5% at GDP and 18.5% to employ-

ment. Following McKinseys Greece 10 years ahead report, by

2021, Greece may grow by 59%, adding 49 billion in todays GVA.

Tourism sector will contribute with 37% of that growth giving 18

billion to the total.

These figures and estimations are making us optimistic that our

sector has a great future ahead of us. A future that should have a

clear vision and a thorough designed strategy. The key objective

remains to be able to respond to the necessary levels of safety,

sanitation and services, in order to lay the groundwork for con-

tinuous progress.

ear Visitor and Friend,

Greek tourism has its queen and that is Rho-

des.

We have been welcoming millions of visitors

from all over the world on this unique island for

many years.

Our number one visitors are our friends from the United Kingdom and

they give us the opportunity to give then a warm welcome, to know them

in person so well that they call us by our first name.

The queen of Greek tourism and the United Kingdom have built a relation-

ship of trust. Because they all know that their holidays in Rhodes is for us

a personal bet that we wish to win every year, every single day.

Every visitor is also a unique friend and we work all year round to make sure

we give him what he desires: the experience of enjoying the queen!

The magical scenery, the crystal-blue waters of the Aegean, our rich cul-

tural heritage, the ultramodern tourist and hotel facilities and the experi-

enced people and professionals in the field, can guarantee that your stay

is going to be truly special and unforgettable.

All this is a really remarkable and economical quality-price relation that

makes the beauty and luxury