Post on 14-Feb-2017
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Αποστόλης ΑϊβαλήςManaging Partner, AIVAL.COM
tolis@aival.com | @aivalis | facebook.com/TolisAivalis
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ConversionsΠοια digital & social campaigns φέρνουν αποτελέσματα
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Interested to learn more? → DigitalDiploma.knowcrunch.com
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1. Leads Εύρεση και συλλογή στοιχείων ανθρώπων
2. Mobile installsDownload & εγκατάσταση ενός app
3. SalesΕπίσκεψη στο site και ολοκλήρωση αγοράς
Some conversions
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Leads
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Leads μέσα από το LinkedIn
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Generating leads
LinkedIn search
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Sales navigator
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Δημιουργώντας leads μέσα από το Slide Share
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1. Δημιουργούμε παρουσίαση
2. Δημιουργούμε φόρμα για leadsSlideshare.net/lead-campaigns
Δημιουργώντας leads μέσα από το Slide Share
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© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch
Δημιουργώντας leads με Twitter ads
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Οι διαφημίσεις για leads στο Twitter
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Οι διαφημίσεις για leads στο Twitter
© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch
Οι διαφημίσεις για leads στο Twitter
© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch
Δημιουργώντας leads με Facebook ads
© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch
Οι διαφημίσεις για leads στο Facebook
© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch
Οι διαφημίσεις για leads στο Facebook
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Οι διαφημίσεις για leads στο Facebook
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Οι διαφημίσεις για leads στο Facebook
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Οι διαφημίσεις για leads στο Facebook
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1. Slide Share: $8/lead
2. LinkedIn: $5/leadΚόστος premium account/InMails
3. Twitter: $5-$23/lead
4. Facebook: $1/lead
Κόστος των Leads
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1. Slide Share: $8/lead
2. LinkedIn: $5/lead
3. Twitter: $5-$23/lead
4. Facebook: $1/lead
Ο νικητής!
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Mobile installs
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Δημιουργώντας mobile app installations με Facebook ads
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Οι διαφημίσεις για mobile install ads στο Facebook
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Οι διαφημίσεις για mobile install ads στο Facebook
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Facebook mobile install ads
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Δημιουργώντας mobile app installations με Google ads
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Οι διαφημίσεις για mobile install ads στο
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Δημιουργώντας mobile app installations με Google ads
Αvg C.P.M.: $5
Αvg C.P.C.: $0.4-$6
Αvg C.P.I.: $3.34!+144%
(iOS C.P.I.: $1.46)
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Δημιουργώντας mobile app installations με Google ads
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Δημιουργώντας mobile app installations με Twitter ads
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Οι διαφημίσεις για mobile installs στο Twitter
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Οι διαφημίσεις για mobile installs στο Twitter
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Δημιουργώντας mobile app installations με Twitter ads
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1. Twitter: $7/install
2. Google: $3.3/install
3. Facebook: $2/install
Το κόστος
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1. Twitter: $7/install
2. Google: $3.3/install
3. Facebook: $2/install
Ο νικητής
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Web site conversions (sales)
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Web site conversions
Thank you
pageBuyVisitAd
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Δημιουργώντας web conversions με Facebook ads
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Δημιουργώντας web conversions στο Facebook
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Οι διαφημίσεις για web conversions στο Facebook
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Δημιουργώντας web conversions στο Facebook
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Δημιουργώντας web conversions με Google ads
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Δημιουργώντας web conversions με Google ads
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Δημιουργώντας web conversions με Google ads
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© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch
Δημιουργώντας web conversions με Google ads
© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch
Δημιουργώντας web conversions με Twitter ads
© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch
Οι διαφημίσεις για web site conversions στο Twitter
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Οι διαφημίσεις για web site conversions στο Twitter
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1. Twitter: $3-10/click!
2. Google: $3-10/conversion?
3. Facebook: $5/conversion
Το κόστος
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1. Twitter: $3-10/click!
2. Google: $3-10/conversion?
3. Facebook: $5/conversion
Ο νικητής
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Η online επαφή ενός consumer με το brand σας
Awareness Evaluation Conversion Retention Advocacy
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Η online επαφή ενός consumer με το brand σας
Awareness Evaluation Conversion Retention Advocacy
56
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1. Twitter: $3-10/click!
2. Google: $3-10/conversion?
3. Facebook: $5/conversion
Ο νικητής
© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch
Interested to learn more? → DigitalDiploma.knowcrunch.com
© Proprietary & Confidential Document#DigitalDiploma, #Knowcrunch
ConversionsΠοια digital & social campaigns φέρνουν αποτελέσματα