“The world is Flat”(2005) - globalization of the economy, society, and culture

“Hot, Flat, and Crowded”(2009) - globalization + α - weather is hot - world is overpopulated

Thomas L. Friedman, The New York Times, Columnist

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From battery to electric car

Export to US market in 2010

Better than the world leading car manufacturers in the production of electric cars

New opportunities for prepared

Source: http://www.hani.co.kr, http://www.byd.com, http://www.donga.com, http://online.wsj.com

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Environmental Performance of Korea

$1.2 trillion(14 : OECD)$1.2 trillion(14 : OECD)

45.2% of GDP(12 : OECD)45.2% of GDP(12 : OECD)

4.4%(5 OECD) 2001-20074.4%(5 OECD) 2001-2007

thth

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Source : OECD Factbook 2009

Source : IEA Statistics ‘CO2 Emissions From Fuel combustion’, http://epi.yale.edu/SouthKorea

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10th most energy spending country in the world

97% of its energy from overseas

Paradigm Shift

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“economic growth based on input expansion model”

is not viable anymore

Green growth = Sustainable growth

Greenhouse gases / environmental pollution

Integrative Approach:

Technology + Way of Living + Mind

Development of new growth engines

Investment and marketing

Three Elements of Green Growth Strategy

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Minimization of the eco-burden materials with the same energy and resources

Reduction of CO2

Minimization of energy and resources without sacrificing economic growth

Maximization of Energy Efficiency

Existing industries + green technology to reduce carbon emissions and create new markets

3G strategy for key industries in Korea

Enhancing energy efficiency + introducing knowledge-service

industry + advancing industrial structure to make low-carbon industrial structure

Adding green values from production to consumption to meet international standards and contribute to global environmental

issues

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3 strategies are connected

Green Restructuring

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GreenValue Chain

Green Innovation

1. Green Innovation Strategy(1)

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POSCO FINEX Steel Plant

1. Green Innovation Strategy(2) - FINEX

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2. Green Restructuring(1)

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2. Green Restructuring(2) – Solar Power Plant

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2. Green Restructuring(3) – Smart Grid

3. Green Value Chain(1)

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3. Green Value Chain(2) – Homeplus

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Source : www.ecomileage.seoul.go.kr

SavingEnergy

Eco-Mileage

Incentive Provided

Re-investment

Voluntary Program

Incentives

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3. Green Value Chain(3) – Eco-Mileage

Mid-term Plan for Greenhouse Gas Reduction

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SeoulSeoulSeoulSeoul

DaeguDaeguDaeguDaegu

BusanBusanBusanBusan

BeijingBeijingBeijingBeijing

20002000 20072007 20002000 20072007

4949

73731818

4949149%

266%[Unit : $ billion][Unit : $ billion] [Unit : $ billion][Unit : $ billion]

5.5 million5.5 million

GyeongbukGyeongbukGyeongbukGyeongbuk

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• Location : 11 districts (6 in Daegu, 5 in Gyeongbuk)• Total Area : 39.6 ㎢

Gumi Digital District

Gumi Digital District

Seongseo Industry District

Seongseo Industry District

Daegu Technopolis

Daegu Technopolis

International Culture

Industry District

International Culture

Industry District

Suseong Medical District

Suseong Medical District

Pohang Fusion Tech District

Pohang Fusion Tech District

Daegu International

Fashion District

Daegu International

Fashion District

Daegu Sinseo District

Daegu Sinseo District

Gyeongsan Academic

District

Gyeongsan Academic

District

Yeongcheon Industry District

Yeongcheon Industry District

Yeongcheon High Tech ParkYeongcheon

High Tech Park

GumiGumi

DaeguDaegu GyeongsanGyeongsan

YeongcheonYeongcheon

PohangPohang

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VisionVision

Automotive -Shipbuilding- BicycleSolar- Wind - Fuel Cell

Medical - Fashion - Culture - Academic

GumiGumi

DaeguDaegu GyeongsanGyeongsan

YeongcheonYeongcheon

PohangPohang

LED - Mobile - Medical Devices - Robotics

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To become a world leading Free Economic Zone of Green Energy

Green Energy BeltGreen Energy Belt

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Poly-silicon, Special Gas, New Materials

Close proximity to end users such as Electronics, Automotive and Shipbuilding Companies

Designation of Green Energy as the Daegu-Gyeongbuk’s Leading Industry

2% of GDP in Green Energy Investment ($85.5 billion USD) over 20 years

Global expansion

- Establishing foreign facilities to provide energy (Chile, Cambodia, etc.)

- Exporting Green Energy parts and materials

Establishing and/or increasing current production capacity

- Establishment of fuel cell production plant

- Transformation to Solar PV by IT and chemical companies

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The Global Supply Base for Green Transportation components

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431 manufacturers including Samsung and LG

49,000 employees

431 manufacturers including Samsung and LG

49,000 employees

DGIST, Daegu Center of ETRI, NCNT, PIRO, PAL

MTCC (Mobile Technology Convergence Center)

ROBIC (Robot Business and Industry Promotion)

DGIST, Daegu Center of ETRI, NCNT, PIRO, PAL

MTCC (Mobile Technology Convergence Center)

ROBIC (Robot Business and Industry Promotion)

IT Convergence & Fusion as the Daegu - Gyeongbuk

Leading Industry

$151.2 Billion in IT development investment by 2012

IT Convergence & Fusion as the Daegu - Gyeongbuk

Leading Industry

$151.2 Billion in IT development investment by 2012 32

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